MIDTERMS 1 & 2- ADMN 4606 Flashcards
Strategy
Integrated and coordinated set of commitments and actions designated to exploit core competencies and gain a competitive advantage and above average returns.
Strategic competitiveness
Achieved when a firm successfully formulates and implements a value-creating strategy.
Core competency
A capability of a firm that is rare, valuable, costly to imitate and non-substitutable. Creates a competitive advantage.
Competitive advantage
Implemented strategy that creates superior value for customers that competitors are unable to duplicate or find too costly to imitate. No competitive advantage is permanent.
Above average returns
Returns in excess of what investor expects in comparison to other investments with similar risk.
Reasons for hyper-competition
Globalization and technology
Hyper-competition
Extremely intense rivalry among competing firms characterized by escalating & increasingly aggressive competitive moves.
I/O based model
Explains dominant influence of the external environment on a firm’s strategic actions and performance. AAR are earned when firms implement the strategy dictated by environment.
Four assumptions of I/O based model
- External environment imposes pressures and constraints that determine strategies leading to AAR
- Most firms competing in an industry control similar strategically resources and pursue similar strategies
- Resources used to implement strategies are highly mobile across firms
- Organizational decision makers are assumed to be rational and committed to acting in firm’s best interest
Implementation of I/O based model
-Study external environment (especially industry)
-locate an industry with high potential for AAR
-Identify strategy called for by attractive industry
-develop or acquire assets and skills needed
-use firm’s strengths to implement strategy
Resource based model
Suggests a firm has a superior performance because of unique resources and capabilities and the combination makes them different and better than competition.
Four assumptions of resource based model
- firms acquire different resources and develop unique capabilities based on how they combine and use them.
- Resources used to implement strategies are not mobile across firms.
- differences in firms’ performance are due primarily to their unique resources and capabilities rather than structural characteristics of the industry.
- Differences in resources and capabilities is the source of competitive advantage.
Implementation of resource based model
-identify firm’s resources. Study its strengths and weaknesses compared to competitors
-determine firm’s capabilities
-determine potential of firm’s resources and capabilities in terms of competitive advantage
-locate attractive industry
-select strategy that allows firm to utilize its resources and capabilities relative to opportunities in external env.
Inputs into a firm’s production process (resources)
Money, machines, methods, material, men and information (5m’s and I)
Capability
capacity for a set of resources to perform a task or activity in an integrative manner
Vision
Big picture (dream) of what the firm wants to be. Tends to be short term and concise. Ex. A computer on every desk running Microsoft software
Mission
Specific business(es) in which the firm intends to compete and the customers it intends to serve. The firm’s reason for existence. Ex. McDonalds wants to be the best employer and give best customer service.
Stakeholders
Can affect and are affected by strategic outcomes/performance of a firm.
3 Stakeholder groups
-Capital market (shareholders, suppliers of capital)
-Product market (customers, suppliers, unions, host communities)
-organizational (employees, managers, non-managers)
8 Performance measures
-firm survival
-accounting measures
-multiple stakeholder approach
-present value
-market value added and economic value added
-balanced scorecard
-CSR
-sustainability and triple bottom line
Multiple stakeholder approach
Views firm’s performance relative to the preference of stakeholders. Problem is different stakeholders have different interests.
Present value and NPV
Grounded in finance theory. Avoids short term bias by measuring cash flows over time. Values all resources by using discount rate concept. NPV < 0, below average. >0, above average, =0, average.
Balanced scorecard
Translates firm’s vision and strategy into operational terms by asking four interrelated questions: customer, financial, internal business process, learning and growth.
Corporate social responsibility
Firm voluntarily taking steps to improve quality of life for employees and families as well as local community and society.
Four areas of CSR
Brand differentiation, human resources, risk management, licence to operate.
Triple bottom line
People first, planet second, and profit last. Stakeholders expect firms to be environmentally, socially and financially responsible.
3 sub-environments of external environment
- general environment
- industry environment
- competitor environment
7 elements of general environment
- economic
- demographic
- socio-cultural
- political/legal
- global
- technological
- physical
5 forces model (industry analysis)
- threat of new entrants
- threat of substitutes
- power of buyers
- power of suppliers
- competitors
Opportunity
General environment condition that when exploited can yield strategic competitiveness
Threat
General environment condition that may hinder strategic competitiveness
4 activities for external environment analysis
scanning- identifying early signs of environmental changes
monitoring-see if important trends are emerging
forecasting- developing feasible projections of outcomes
assessing- determining the timing and importance of environmental changes and trends
Industry
Group of firms producing products that are close substitutes
Barriers to entry
-economies of scale
-product differentiation
-capital requirements
-switching costs
-access to distribution channels
-cost disadvantages independent of scale
-government policy
Economies of scale
As quantity of production increases, cost of production declines
Tangible resources
Those that can be seen, touched and quantified.
Four types of tangible assets
Financial, organizational, physical, technological
Intangible assets
Assets rooted deeply in the firm’s history and accumulated over time. Can’t be seen or touched which makes them most valuable to firms as they are not easily replicable.
Three types of intangible resources
innovation, human resources, reputational resources
Value chain analysis
Allows a firm to understand the parts of its operations that create value and those that do not
primary activities
Involved with a product’s physical creation, sales & distribution to buyers and service after sale
Support activities
Provide assistance necessary for the primary activities to take place (firm infrastructure, HRM, technological development, procurement)
Inbound logistics
Activities such as materials handling, warehousing, and inventory control. Used to receive, store, and disseminate inputs into a product
Outbound logistics
Activities involved with collecting, storing, and physically distributing the final product to customers
Procurement
Activities involving purchase of inputs needed to produce products
Technological development
Activities to improve a firm’s product and the processes used to manufacture it