Micro enviroment Flashcards
1
Q
What the 3 elements of the Micro - Enviroment
A
Customer
Supplier
Intermediaries
2
Q
Porters 5 competitive forces?
A
Barriers to entry Threat of Substitution Intensity of Rivalry Bargaining of Buyers Bargaining of Suppliers
3
Q
Business modelS for e-commerce
A
Step 1 The online Value proposition
Step 2 Target Market Revenue and cost Competitor analysis Value chain and marketplace positioning Physical or Virtual presence Organisational structure
Step 3 Management and experience
4
Q
How do we manage Customer Life Cycle
A
Acquire Convert Retain Measure/Track Grow
