Digital Marketing Strategy

Question 1

What are the three main steps for formulating a strategy

Answer 1

1. Market Goals
2. Situational analysis
3. Strategy formulation

Question 2

what are 4 Marketing Goals

Answer 2

Customer acquisition
Increased sales
Retention
Growth

Question 3

Situational Analysis Basic steps

Answer 3

Internal Audit

Consumer Research

Resource Analysis

Competitor Analysis

Intermediary Analysis
Swot Analysis

Question 4

The benefits of Digital marketing as described by the 5’s

Answer 4

Sell - Bigger target market 
Serve - Value added communictaion 
SPEAK - Tracking, one to one comms
Save - cost of sales reduced
Sizzle - Create a sticky brand awareness

Question 5

Utilise SMART for objectives

Answer 5

SPECIFIC
MEASURABLE
ACTIONABLE
RELEVANT
TIME

Question 6

Market vs Growth

Answer 6

Market penetration
Product development
market development
Diversification

Question 7

Strategy Formulation defines a companies commitment to the internet.

Answer 7

Market and Product Development Strategy:

Business & Revenue Model Strategies:

Target Market Strategies:

Positioning & Differentiation Strategies:

Customer Engagement & Social Media Strategies:

Multichannel Distribution Strategy

Multichannel Communications Strategy
Online Communications Mix & Budget
examine