Evaluate and Improve Digital Marketing

Question 1

Step 1

Answer 1

Creating a Performance Management System & Process

Question 2

Step 2

Answer 2

Defining the Performance Metrics Framework

Question 3

Step 3

Answer 3

Tools & Techniques for Collecting & Summarising Results

Question 4

Creating a Performance Management System & Process

Answer 4

1. Goal setting
2. Performance
   measurement
3. Performance diagnosis
4. Corrective action

Question 5

Defining the Performance Metrics Framework

Answer 5

Are the business objectives being met?
Are the marketing objectives being met?
Are the communication  objectives being met? 
In terms of targeting
In terms of strategic outcomes
In terms of minimising costs