MGMT 3000 Chapter 8 Flashcards
how important is strategic management?
it determines which organizations succeed and which ones struggle
what means taking the long term view and seeing the big picture, including the organization and the competitive environment and considering how they fit together?
strategic thinking
is strategic thinking good for both businesses and nonprofits?
yes
in for profit firms, what does strategic planning refer to?
pertains to competitive actions in the marketplace
in non profit firms, what does strategic planning refer to?
pertains to events in the external environment
what refers to the set of decisions and actions used to formulate and execute strategies that will provide a competitively superior fit between the organization and its environment so as to achieve organizational goals ?
strategic management
what questions do managers ask when using strategic management?
○ What changes and trends are occurring in the competitive environment?
○ Who are our competitors, and what are their strengths and weakness?
○ Who are our customers?
○ What products or services should we offer?
○ What does the future hold for our industry and how can we change the rules of the game?
what is the first step in strategic management which is the plan of action that describes resource allocation and activities for dealing with he environment, achieving a competitive advantage, and attaining the organizations goals
strategy
what refers to what sets the organization apart from others and provides it with a distinctive edge for meeting customer or client needs in the marketplace ?
competitive advantage
what are the elements of competitive advantage?
- target customers
- exploit core competence
- achieve synergy
- create value
what are the three levels of strategy in organizations?
- corporate level
- business- level
- functional- level
what question do we ask for corporate level strategy?
what business are we in?
what question do we ask for business level strategy?
how do we compete?
what question do we ask for functional level strategy?
how do we support the business level strategy?
what aspects are with business level strategy?
- consumers product unit
- biotechnology unit
- media unit
what pertains to the organization as a whole and the combination of business units and product lines that makes up the corporate entity?
corporate level strategy
what level of strategy pertains to each business unit or product line?
business level strategy
what level of strategy pertains to the major functional departments within the business unit?
functional level strategy
what is swot analysis?
includes a careful assessment of the strengths, weaknesses, opportunities and threats that affect organizational performance
what are the internal aspects of SWOT?
strengths and weaknesses
what are the external aspects of SWOT?
opportunities and threats
what comprises the planning and decision making that lead to the establishment of the firms goals and the development of a specific strategic plan?
strategy formulation
what is the use of managerial and organizational tools to direct resources toward accomplishing strategic results?
strategy execution