metholodical issues Flashcards
ecological validity
the extent to which the study represents a real life situation
population validity
the extent to which the sample is generalisable
construct validity
where the test has been shown to measure what it is supposed to be testing
reliability
consistency in results:
if the research has been standardised so it can be replicated
if the research has been carried out on multiple participants
inter rater reliability
multiple observers watch the same participants and record the same findings. This was done in Bandura study
ethnocentrism
acknowledges that cultural factors like attitudes and upbringing should be taken into account
Ethnocentric research= bad
How to avoid being ethnocentric
-Carry out cross cultural research (conducted in multiple diff cultures)
-carry out research in a setting with a heterogeneous population
-carry out biological research
what is a benefit of research being ecologically valid
participants will act normally, more accurate to real life so more useful applications, easier to get funding for research
what are demand characteristics
cues that might indicate the study aim which leads to participants changing their behaviour based on this
