metholodical issues

Question 1

ecological validity

Answer 1

the extent to which the study represents a real life situation

Question 2

population validity

Answer 2

the extent to which the sample is generalisable

Question 3

construct validity

Answer 3

where the test has been shown to measure what it is supposed to be testing

Question 4

reliability

Answer 4

consistency in results:
if the research has been standardised so it can be replicated
if the research has been carried out on multiple participants

Question 5

inter rater reliability

Answer 5

multiple observers watch the same participants and record the same findings. This was done in Bandura study

Question 6

ethnocentrism

Answer 6

acknowledges that cultural factors like attitudes and upbringing should be taken into account
Ethnocentric research= bad

Question 7

How to avoid being ethnocentric

Answer 7

-Carry out cross cultural research (conducted in multiple diff cultures)
-carry out research in a setting with a heterogeneous population
-carry out biological research

Question 8

what is a benefit of research being ecologically valid

Answer 8

participants will act normally, more accurate to real life so more useful applications, easier to get funding for research

Question 9

what are demand characteristics

Answer 9

cues that might indicate the study aim which leads to participants changing their behaviour based on this