methods of uncertainty reduction Flashcards
1
Q
what is market research 2
A
- primary research - this is customized to you but expensive
- secondary information- cheap but not customized to you
2
Q
what is the use of a simulation
A
computers can run thousands of simulations a second and predict what range of outcomes an investor could achieve based on their investment
3
Q
what is sensitivity analysis
A
if one thing is changed (e.g sp, vc,fc etc) how will your overall outcome be changed
4
Q
how to calculate the sensitivity analysis
A
outcome we are looking for / variable we are changing
this will give a percentage and we can see that if the outcome we are looking for drops by the caklcuklate amount, we will start too make losses