methods of uncertainty reduction Flashcards

1
Q

what is market research 2

A
  1. primary research - this is customized to you but expensive
  2. secondary information- cheap but not customized to you
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2
Q

what is the use of a simulation

A

computers can run thousands of simulations a second and predict what range of outcomes an investor could achieve based on their investment

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3
Q

what is sensitivity analysis

A

if one thing is changed (e.g sp, vc,fc etc) how will your overall outcome be changed

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4
Q

how to calculate the sensitivity analysis

A

outcome we are looking for / variable we are changing

this will give a percentage and we can see that if the outcome we are looking for drops by the caklcuklate amount, we will start too make losses

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