Methods in qualitative research Flashcards
what is the purpose of interviews?
to gather descriptions of real world of the interviewee with respect to interpretation of the meaning of the described phenomena
what describes the characteristics of the population without the intention to investigate why/how/when?
descriptive research
what type of research is conducted with he aim to investigate the why/how/when?
explanatory research
what type of research is conducted in the aim to generate ideas, definitions and theories?
exploratory research
what are the 2 types of interview?
structured and semi-structured
what are the features of a structured interview?
strict schedule of Qs in predetermined order, used to compare, descriptive or explanatory in nature, used in quantitative methodology (market research)
why do structured interviews minimise bias?
minimises impact of researcher on answers given by participant
what are the features of a semi-structured interview?
flexible schedule of Qs with no predetermined order, idea of themes to be covered with a few set key questions, open to new directions based on ppt responses, exploratory or explanatory in nature, mainly used in qualitative research
what is important to do as a researcher when conducting interviews?
use simple language, ask open ended questions, create rapport, prompt ppts when necessary, engage in active listening, body language
what is a focus group?
group of 6-10 ppts talking about a particular topic
what are the aims of focus groups?
group interaction, sharing viewpoints/experiences/opinions from each other, develop each perspective, collect a range of viewpoints
what is best to avoid with focus groups?
sensitive topics (interviews more appropriate for this)
the researcher in a focus group should be the facilitator. What does this mean?
tries not to take active part in convo, intervenes to steer convo in direction of relevance, attempts to get everyone’s input
what are 3 features of observation methods?
people observed in naturalistic settings, people often don’t know they are being observed at the time, no direct manipulation from researcher during study
if observations aren’t in real life what other ways can they take place?
archival data, phone and text conversations, police interrogations