content analysis Flashcards
what are the 2 types of data collected from qualitative methods?
verbal responses (transcribed or non verbal transcription), written responses
what are the 4 main steps in data analysis?
- anchoring your research question, 2. transcription of the data, 3. initial reading of all data, 4. systematic analysis
why is it important to anchor to your research question?
qualitative data is rich in info so ppts may give more info than you need to answer the research Q. what you want to know shapes how you analyse and focus on the data
what is transcription of data and how is it done?
spoken talk converted to text, what you want to transcribe is influenced by the analysis you want to perform and the research Q
word for word and focuses on what words were spoken
orthographic
not just words but also non verbal features transcribed
non-orthographic
what are the 2 types of non-orthographic transcription?
paralinguistic (pauses, tone of voice, laughter) + extralinguistic (body language, facial expressions, gestures)
how is the initial reading of all data carried out?
read through all transcripts/data gathered and get a sense of the content and what themes are appearing
what are the aims of initially reading all of the data?
mind map of breadth and depth of data, could affect how you view your research Q and it could be updated depending on what is found.
looks at the key issues, experiences and feelings.
helps create initial codes/themes from which you can more systematically analyse the data
systematic analysis is…
driven by the research question
because of data being rich in ______, analyses needs to be _________
information, systematic
what is the possible criticism of qualitative data that doing systematic data avoids?
criticism = picking and choosing info at random. systematic analysis shows how you pick and choose your info based on the data so research is more credible and reliable
how is systematic analysis a cyclical process?
data may offer you something new that may make you change your research Q (very different from quantitative analysis)
what are the 7 phases in the process?
familiarise yourself with data, generate initial codes, search for higher order themes, review topics and themes, inter-rater reliability check, count occurrences of each theme, write report
which 4/7 phases in the process are cyclical?
generate initial codes, search for higher order themes, review topics and themes, inter-rater reliability check
