Methodological Issues

Question 1

Research methods

Answer 1

Lab experiments allow control over extraneous variables. Therefore it is easier to establish cause-and-effect. However, this degree of control means that the research lacks ecological validity

Question 2

Sampling

Answer 2

The study may lack population validity because of sampling bias. This means that the sample is not representative and the findings cannot be generalised to all people.

Question 3

Ethnocentrism

Answer 3

Judging another culture, solely by the values and standards of one’s own culture

Question 4

Ethical considerations

Answer 4

This refers to what is acceptable or not acceptable to do with your participants

Question 5

Validity

Answer 5

Refers to how accurately something measures what it claims to be measuring

Question 6

Type of data

Answer 6

Quantitative data is numerical in nature it is easy to analyse and qualitative data and makes it easy to make comparisons between the different conditions of an experiment

Question 7

Reliability

Answer 7

This refers to consistency within the research