MET Quantitative and qualitative data Flashcards
Quantitative data collection techniques
Experiments, correlations, structured observations, most closed questions
Quantitative data analysis
Descriptive statistics - calculation of means, correlations
Inferential statistics - generalisation from sample to population
Quantitative data strengths
More reliable
Usually collected in a standardised way
Qualitative data collection techniques
Unstructured observations, most open questions, case studies
Qualitative data analysis
Content analysis - conversion to quantitative data
Thematic analysis - identify named categories
Preliminary data - provides ideas for quantitative research
Qualitative data strengths
More valid - get dtaa from pps point of view, in detail