Memory - Sensory, STM And LTM Flashcards
1
Q
Encoding
A
How much info is taken in and recorded
2
Q
Capacity
A
How much information can be held
3
Q
Duration
A
How long Info can be held
4
Q
Sensory memory encoding
A
Takes in info from the sense organs and holds them in the same form
5
Q
Sensory memory capacity
A
Very large
6
Q
Sensory duration
A
Info is stored in an unprocessed form. It is then transferred to short term mem through attention
7
Q
Echoic
A
Auditory mem from the ears
8
Q
Iconic
A
Visual info from the eyes
9
Q
Haptic
A
Data/ info acquired through touch
10
Q
Crowder 1993 - sensory
A
- sensory register retains iconic for a few milliseconds
- echoic lasts roughly 2-3 secs
11
Q
Spearing 1960 - sensory
A
- presented a grid of letters for less than a seconds
- used tones to cue ppts to recall a specific row
- recall on the specific row was high- showing we have a large capacity
12
Q
Shorty term memory encoding
A
Acoustically
13
Q
STM capacity
A
The “magic no” of + or - 2 from 7 (5-9 items)
14
Q
STM duration
A
Roughly 18-30 secs
Very short because it is temporary
Only a few seconds, before it decays unless we rehearse it
15
Q
Conrad 1964 - stm encoding
A
- visually presented with a stimulus with letters 1 at a time
- letters that were acoustically similar are harder to recall from STM than those acoustically dissimilar.
