Memory Model

Question 1

EQ. Identify the capacity and duration of the short-term sensory store. (2 marks)

Answer 1

• it has a large capacity

- holds information for 1 second

Question 2

EQ. Identify the capacity and duration of the short-term memory. (2 marks)

Answer 2

• it has a limited capacity

- holds information for 30 seconds

Question 3

EQ. Identify the capacity and duration of the long-term memory. (2 marks)

Answer 3

-has a unlimited capacity

Question 4

Explain the term ‘selective attention’.

Answer 4

Filtering out irrelevant cues

Question 5

EQ. Provide a sporting example of a performer using selective attention. (1 marks)

Answer 5

a football player focusing on the ball whilst ignoring the crowd booing him

Question 6

EQ. Explain the levels of Craik and Lockhart’s processing model. (5 marks)

Answer 6

• structural is what information looks like
• phonetic is what information sounds like
• semantic is what information means
• structural and phonetic is shallow because it involves less processing
• less processing means less retention
• semantic is deep because it involves more processing
• more processing means more retention