Memory / Bias

Question 1

Availability Heuristic

Answer 1

What’s easily accessible and thus perceived as most available to us is often what’s most memorable

Question 2

Primacy Effect

Answer 2

We remember the things presented first (Easy to encode, no old info to interfere)

Question 3

Recency Effect

Answer 3

We remember the things presented last (Easy to store, no time to forget)

Question 4

Priming

Answer 4

Activation of a mental representation by exposure to a stimulus. Exposure to one stimulus can activate a mental representation (or schema) that then influences the response to a subsequent stimulus. This can occur even if the two stimuli are not consciously related.

Question 5

Semantic priming

Answer 5

Activation of a schema due to similarity of two stimuli in semantics (i.e. meaning/logic) (Seeing “___ bowl”, thinking fish bowl when you just saw animal names)

Question 6

Affective priming

Answer 6

Activation of a schema due to similarity of two stimuli in its association with emotions (Shown a happy face, choose a happy word)

Question 7

Context-dependent memory

Answer 7

Recall of information is enhanced and activated by returning to the situation in which information was learned (Match in encoding/retrieval mental state)