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Mem and Lan > Mem and Lan (2) > Flashcards

Mem and Lan (2) Flashcards

1
Q

What are the 3 phases of memory?

A

Encoding
Storage
Retrieval

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2
Q

What is the Encoding phase of memory?

A

How new info is place in memory

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3
Q

What is the Storage phase of memory?

A

Where information is held in memory

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4
Q

What part of the brain is a temporary memory storage?

A

hippocampus

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5
Q

How does the hippocampus integrate memories?

A

with a cortical information network

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6
Q

What is the Retrieval phase of memory?

A

Memory is brought back for active use

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7
Q

According to Atkinson & Shiffrin (1968) what parts are there to the multistore model?

A

Sensory memory
Short Term memory
Long term memory

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8
Q

What is sensory memory, according tot he multistore model?

A

Keeps sensory stimuli in mind, fills in the blanks

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9
Q

What are the 5 types of sensory memory?

A 
Haptic (Touch)
Echoic (Sound)
Gustatory (Taste)
Iconic (Vision)
Olfactory (Smell)
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10
Q

How much capacity does the sensory memory store have?

A

very little, info lost in seconds

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11
Q

George Sperling (1960) tested iconic memory by presenting a grid in 2 conditions, one with a tone and one without and found?

A

Recall for the partial report condition was greater than the whole report condition.

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12
Q

What did Sperling conclude from his grid letter experiment about attention and sensory memory?

A

if attention is given to sensory memory then it transfers to STM

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13
Q

What is the STM’s function, according to the multistore model?

A

conscious processing of info

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14
Q

What is the STM’s capacity, according to the multistore model?

A

7 plus or minus 2

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15
Q

What technique improves STM?

A

Chunking, group familiar stimuli into a single unit

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16
Q

What is the STM’s duration when no rehearsal is done?

A

15-20 secs

17
Q

What happens in the STM when rehearsal is done?

A

info transfers to the LTM

18
Q

What is rehearsal?

A

repetitively verbalizing or thinking about information

19
Q

What is Ebbinhaus’ law of repetition?

A

more maintenance rehearsal results in better retention

20
Q

What is the weakness of maintenance rehearsal?

A

with increased repetition there is less learning each time

21
Q

What is LTM according to the multistore model?

A

Organises and stores information

22
Q

How much capacity and duration is LTM said to have according tot he multistore model?

A

unlimited

23
Q

What is the serial position effect?

A

stimuli at the start and the end of a list are best remembered

24
Q

What is the primacy effect?

A

Memory for the first few items in a list are good as they have transferred to the LTM

25
Q

What is the recency effect?

A

Memory is good for the last items as they are still in the STM

26
Q

What does the serial position effect show?

A

that STM and LTM are different

Mem and Lan (11 decks)

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