Media - Year 2 Flashcards
What is the pluralist perspective of media
Pluralists believe the opposite to all the others and suggests that rather than concentration there’s a wide variety of media available
Would a pluralist say that there’s a monopoly of power?
They would says there’s no monopoly of power and that consumer choice is the only market force.
In terms of the Sun Newspapers reporting of hillsborough - what are the for pluralism arguments
- The citizen journalism which came about
- adaptation of the story based of people’s reaction - the Sun came out and apologised
Hillsborough against pluralism
- at first media tried to protect police and put the blame on fans - express dominant ideology.
- news agencies were spreading lies to attract consumers
What do pluralists suggest about media professionalism?
Pluralists stress the professionalism of journalists and editors and argue that editors would never allow owners to compromise their independence.
What’s the type of journalism that targets those in power and an example of this.
Investigative journalism - Nixon bugging opponents offices which led to his resignation in 1972.
What did Miliband (1973) argue about mass media - Marxist perspective.
He argued that mass media represents an ideological instrument which plays a key role in the reproduction of class inequality.
What would a Marxist say about the concentration of media?
They would say the concentration of media is dangerously as capitalist ideas are being transmitted more intensely.
What would a pluralist argue about the content and presentation of media?
That is designed to make the target audience react. For example Five News is short and snappy for their aim of young audiences and the Sun is aimed at the working class through the language used
What would pluralists argue about the timing of news
That the news at certain times is destined for target audiences. For example, a lunchtime broadcast will be viewed by a stay at home parent so there may be price war ads.
