Media- Unit 1 Section B Gender In The Media (12,16,24)

Question 1

Billington

Answer 1

Billington - women subordinate instrumental and men expressive

Question 2

Milestone and Meyer

Answer 2

dominant notions of essential gender differences in media still used

Question 3

Gauntlett

Answer 3

traditionally men given lead roles where he was clever and resourceful and females where love interests and resourceful

Question 4

Easthorpe

Answer 4

masculinity is based on strength aggression, competition and biologically determined - natural goal

Question 5

Tunstall

Answer 5

media emphasises women’s domestic and sexual consumer marital activities

Question 6

Tuchman

Answer 6

narrow range of roles for women leads led to symbolic annihilation - mass media condemn certain groups that are not socially valued

Question 7

Ferguson

Answer 7

Magazines - cult of fem - women are projected child advice and told to be concerned with looks

Question 8

Glascock

Answer 8

women are verbally aggressive and men are physically aggressive

Question 9

Gauntlett

Answer 9

younger audiences are now open to women lead roles as well as male leads in tomb raider, charlie’s angels - friends the men and women are equal

Question 10

Easthopre

Answer 10

men are shown as more emotionally vulnerable more in touch with feminine side, women are equal and should care more about appearance in 1980s glossy magazine

Question 11

Nixon

Answer 11

Laundrette ad - new man - more fluidity caring about appearances and using product

Question 12

Mort

Answer 12

New man - change in consumer patterns due to sexualisation of men but that only used to happen to women

Question 13

Whannel

Answer 13

david beckham - fluidity - metrosexulity ( good looking and seen as masculine through football)

Question 14

Westwood

Answer 14

transgressive females roles- going against norm social boundaries

Question 15

Glascock

Answer 15

range of femininties portrayed in the media - ‘independent women’

Question 16

Gill

Answer 16

women have changed from being depicted through the male gaze to being independent and powerful

Question 17

Mulvey

Answer 17

Rear window/ virago - media from the male gaze

Question 18

Lauzen

Answer 18

Lack of female directory’s only 16% and decreasing

Question 19

Wolf

Answer 19

Beauty myth - women feel pressured to comform with standards created by men of sex weight and body and there is a lot of back lash which creates false class consciousness

Question 20

Tuchman

Answer 20

Women have a very narrow range of roles in the media which leads to their symbolic annihilation. Women are not socially valued in the media. Only represented in a passive/hegemonic way.

Question 21

Beechey

Answer 21

Beechey - reserve army labour- brought in during economic times of need and then pushed aside when the economy has recovered - women are apart of this - disposable

Question 22

Whelehan

Answer 22

Whelehan - research magazine and found they were very laddish and override the message of feminism

Question 23

Mcrobbie

Answer 23

Bedroom culture in media is promoted