Media representation Flashcards
Male gaze
The theory mainstream Hollywood films present women as being passive objects and the interest of male desire
Essentialism
The idea that men and women are fundamentally different in terms of skills, preferences and behaviour.
Social construction
The idea masculine and feminine behaviours are constructed by society and not by nature
Countertype
A positive stereotype
Ideology
A shared set of beliefs about what is right and wrong
Cultural Hegemony
The process of making people see the beliefs and values of the most powerful people natural and common sense
Moral panic
The impact on society when mass media play an active role in stereotyping a person, group or issue as a threat to accepted norms and values
Representation
The way media producers represent particular events, groups or ideas. Some aspects may be represented differently depending on producers.