Media audiences

Question 1

Uses and gratifications

Answer 1

Individuals use media to fulfil psychological needs

Question 2

Cultivation theory George Gerbner

Answer 2

That TV has such an influence on people that they can’t escape that it cultivates their minds over a long period of time

Question 3

Halls reception theory

Answer 3

A theory which sees the audience as being active instead and interpreting media texts in different ways

Question 4

Psychographics

Answer 4

Classification of people according to their attitudes, aspirations and other psychological criteria in market research

Question 5

Audience positioning

Answer 5

Technique used to persuade the audience to interpret a media product a certain way.

Question 6

Guerilla marketing

Answer 6

Low cost marketing methods used to grab the audience’s attention

Question 7

Moral panic

Answer 7

The way a media product stirs up intense feelings because of the way it covers a story or event