Media industries Flashcards
What is concentration of ownership
Number of organisations or individuals who control the ownership of media
Franchise
A collection of connected media products from a single source. E.g. A film with a video game and book about it
UGC
User generated content. Content created by users of an online platform
Demerger
Separating a large corporation into two smaller organisations
PEGI
Pan European gaming information. Judges the age ratings for video games
BARB
Broadcasters audience research board. Collects data on TV viewing
Industries
The organisations which create and distribute media products
What is horizontal integration
Companies who acquire other companies operating in the same sector.
What is vertical integration
A strategy that involves bringing supply, production, distribution and sales together
