Media Psychographics

Question 1

What is ‘The Aspirer’?

Answer 1

They seek status/wealth. Want to own lots of luxury brands, and are stylish/trendy.

Question 2

What is ‘The Explorer’?

Answer 2

They seek discovery. Want to do new things and come up with innovative ideas.

Question 3

What is ‘The Mainstreamer’?

Answer 3

Seek security. This is 40% of the population. They don’t like risks.

Question 4

What are ‘The Reformers’?

Answer 4

They seek enlightenment. Have high self-esteem, don’t care for status, not materialistic, care for the environment.

Question 5

What are ‘The Resigned’?

Answer 5

They seek survival. Generally older people, want safety and organisations they can trust.

Question 6

What is ‘The Struggler’?

Answer 6

They seek escape. ‘Live for the day’ mindset, no thought of future, can feel like ‘victims’ of society.

Question 7

What is ‘The Succeeder’?

Answer 7

They seek control. High social status, nothing to prove, best brands/products, want reliability.