Media Demographics Flashcards
1
Q
What is the ‘A’ Demographic?
A
Upper-middle class.
Higher managerial, administrative or professionals such as lawyers or doctors.
2
Q
What is the ‘B’ Demographic?
A
Middle class.
Intermediate managerial, professional or administrative such as managers, teachers or nurses.
3
Q
What is the ‘C1’ Demographic?
A
Lower-middle class.
Non-manual workers such as office workers.
4
Q
What is the ‘C2’ Demographic?
A
Skilled working class.
Skilled manual workers such as plumbers or electricians.
5
Q
What is the ‘D’ Demographic?
A
Working class.
Semi-skilled and unskilled manual workers such as shop assistants or labourers.
6
Q
What is the ‘E’ Demographic?
A
Lowest level of income.
Casual workers, pensioners or students.
