Media Language

Question 1

Denotes how media producers make meaning about a certain medium (advertisement, TV show, film, etc.) they are producing and how they transfer that meaning to their target audience.

Answer 1

Media Language

Question 2

3 Types of Media Codes

Answer 2

• Symbolic codes
• Technical codes
• Written codes

Question 3

• The meaning of the product is not based on the product itself but on the interpretation of the audience.
• Refers to the use of symbols, images, or metaphors within media to convey meaning beyond their literal representation.

Answer 3

Symbolic codes

Question 4

What are the examples of Symbolic codes?

S M A C

Answer 4

• Setting
• Mise en scene
• Acting
• Color

Question 5

• refers to the specific techniques and conventions used in the production and presentation of media content.
• It encompasses various elements such as camera angles, lighting, sound effects, editing techniques, special effects, and graphic design.

Answer 5

Technical codes

Question 6

• The formal written language used in creating a media product.
• It includes the printed language (the text visible with the media frame which is the text you can see within the frame) and the spoken language which includes the dialogues and even the lyrics of the song.

Answer 6

Written codes

Question 7

What are the 3 Types of Conventions?

Answer 7

• Form conventions
• Story conventions
• Genre conventions

Question 8

• refers to the overall structure or format of a media text. It encompasses how the content is presented, organized, and delivered to the audience.
• Different forms of media include films, television shows, books, newspapers, magazines, websites, social media platforms, and video games.

Answer 8

Form conventions

Question 9

• refers to the narrative elements and storytelling techniques used within a media text to convey a plot, characters, conflict, and resolution.
• include plot structure, character development, conflict, and narrative devices.

Answer 9

Story conventions

Question 10

• refer to the common use of the elements of narratives such as the characters, settings, or themes in a certain type of media.
• provide audiences with expectations about the content and help creators communicate with their intended audience.

Answer 10

Genre conventions

Question 11

• refer to the people who initiate, plan, and produce media texts.
• They need to have the skill in assessing the media texts and a thorough understanding of the target product; and the processes that go into creating the products.

Answer 11

Media producers

Question 12

• refer to individuals or groups who have an interest or concern in a particular project, organization, or industry.
• each ____ may have different priorities, perspectives, and expectations regarding media content and its impact on society.

Answer 12

Stakeholders

Question 13

• consists of the individuals or groups who consume and engage with media content.
• include viewers of television shows and movies, readers of books and newspapers, users of social media platforms, gamers, and attendees of live events.

Answer 13

Audience