Evolution of Media Flashcards
What are the 4 Evolutions of Media?
- Pre-Historic Age (Before 1700)
- Industrial Age (1700s-1930s)
- Information Age (1900s-2000s)
- Electronic Age (1930s-1980s)
- about 4.5 million years ago, the early hominids discovered fire, developed paper from plants, and built weapons.
- The ____ inhabitants used stone tools and metals as part of their daily activities like hunting and gathering. They also used crude stone tools to create things considered rock art.
- These ____ arts such as petroglyphs and pictographs were considered the earliest forms of traditional media.
Pre-Industrial Age
Examples of Pre-Industrial Age are the?
- Cave painting
- Clay tablets
- Papyrus
Cave paintings is also known as?
“parietal art”
are numerous paintings and engravings found on cave walls or ceilings around 38 000 BCE.
Cave paintings
are used as a writing medium especially for writing in cuneiform.
Clay tablets
is one of the oldest forms of writing. This means of communication was used for over 3000 years in 15 different languages.
Cuneiform
- It is used in ancient times as writing surface to designate documents written on its sheets, rolled up to scrolls.
- is made from pith of papyrus plant.
Papyrus
- The ____ occurs during the industrial revolution in Great Britain.
- This period brought in economic and societal changes, such as the substitution of handy tools with machines like the power loom and the steam engine.
- The transformation of the manufacturing industry, and commercial enterprise for mass production of various products occurred.
- Also, long-distance communication became possible via telegraph, a system used for transmitting messages.
Industrial Age
What are the examples of Industrial Age?
P T M
- Printing press for mass production (19th century)
- Telegraph
- Motion picture
is typically used for texts. It is a device that applies pressure to an inked surface resting upon a print medium (like paper or cloth).
printing press
is used for long-distance communication by transmitting electrical signals over a wire laid between stations.
Telegraph
Motion picture is also known as
film or movie
is series of still photos on film, projected in rapid succession onto a screen by means of light
Motion picture
- The ____ age started when people utilized the power of electricity that made electronic devices like transistor radio and television work.
- The creation of the transistor piloted the rise of the electronic age. The power of transistors was used in radio, electronic circuits, and early computers.
- In this period, people made use of air access to communication.
Electronic Age
What are the examples of Electronic Age?
- Transistor Radio
- Large Electronic Computers
- Mainframe Computers
is a radio receiver which uses ____ to amplify the sound.
radios can be cheap and small and some use very little electric power.
Transistor
ENIAC stands for?
Electronic Numerical Integrator and Computer
was the first programmable, electronic, general-purpose digital computer, completed in 1945.
ENIAC (Electronic Numerical Integrator and Computer)
Mainframe Computer is informally called as
mainframe or big iron
is a computer used primarily by large organizations for critical applications like bulk data processing for tasks such as censuses, industry and consumer statistics, enterprise resource planning, and large-scale transaction processing.
Mainframe Computer or Big Iron
Example of Personal computers?
Hewlett Packard
- This period signified the use of the worldwide web through an internet connection. Communication became faster and easier with the use of social networks or social media platforms such as Facebook, Messenger, Instagram, Twitter, among others. T
- he rapid technological advancement and innovation with the use of microelectronics lead to the development of laptops, netbooks mobile phones, and wearable technology.
Information Age
What are some examples of Information Age?
- Laptop
- Social Network
- WWW
What are the four (4) Functions of Communication & Media?
- Monitoring Function
- Information Function
- Opinion Function
- Watchdog role of journalism
inform citizens of what is happening around them
Monitoring Function
educate the audience as to the meaning and significance of the “facts”; ability of the media to teach the various norms, rules and values
Information Function
provide a platform for public political discourse, facilitating the formation of “public opinion” and feeding that opinion back to the public from whence it came.
Opinion Function
give publicity to governmental and political institutions
Watchdog role of journalism
What are the 3 Notable/Important Discovery during Pre-Historic age?
- Weapons
- Fire
- Paper made of plants (pith of papyrus)
What is the earliest form of writing?
Cuneiform
What is the Earliest forms of media? (first source of people)
- Pictographs
- Petroglyphs
Pictographs is for?
cave/stone paintings
Petroglyphs is for?
engravings
Piloted the ride of electronic age
Transistor
Information age is also known as?
Digital Age
WWW was invented by
Tim Berners-Lee
Long-distance communication became possible via ____, a system used for transmitting messages.
Telegraph
