MEDIA-FILM PROMTION

Question 1

BBFC

Answer 1

British Board of Film Classification

Question 2

CARA

Answer 2

Classification and Rating Administration

Question 3

MPAA

Answer 3

Motion Picture Association of America

Question 4

BBFC RATING

Answer 4

U, PG, 12A, 15, 18

Question 5

MPAA RATING

Answer 5

G-General Audience
PG-parental Guidance 
PG13-Parental Guidance is strongly advised 
R-Restricted
NC17-no one 17 and under is admitted

Question 6

The Big 6

Answer 6

20th Century Fox
Warner Bros
Paramount Pictures
Columbia Pictures
Universal Pictures
Walt Disney Pictures

Question 7

Power and Media Industries

Curran and Seaton

Answer 7

The idea that the media is controlled by a small number of large companies primarily driven by the logic of profit and power.
The idea that the concentration of power and control of sectors of the media in a small number of media conglomerates generally limits or inhibits variety, creativity and quality.
The idea that more socially diverse patterns of ownership help to create the conditions for more varied and adventurous media productions.

In a nutshell: If we had more of a variety of media companies, we’d have more of a variety of texts.

Question 8

Regulation

Livingstone and Lunt

Answer 8

The idea that there is an underlying struggle in recent UK regulation policy between the need to further the interests of citizens (by offering protection from harmful or offensive material), and the need to further the interests of consumers (by ensuring choice, value for money, and market competition).
The idea that the increasing power of global media corporations, together with the rise of convergent media technologies and transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media regulation at risk.

In a nutshell: - Who is regulation FOR? Can regulation keep up with new technologies?

Question 9

Cultural Industries

Hesmondhalgh

Answer 9

The idea that cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration, and by formatting their cultural products (e.g. through the use of stars, genres, and serials). The idea that the largest companies or conglomerates now operate across a number of different cultural industries. The idea that the radical potential of the internet has been contained to some extent by its partial incorporation into a large, profit-orientated set of cultural industries.

In a nutshell: - Industry uses tried and tested strategies to appeal to us - but we should be concerned
that only a few companies hold a lot of power.