Media Exam 2 review 2 Flashcards
Agenda setting theory
Repeated news coverage raises the importance of the issue in the public mind.
3 criteria of causality (Agenda setting limitations)
logical association, constant time order, 3rd variables ruled out
Agenda building
Actions of experts and journalists in media outlets that build an agenda.
Need for cognition
High: Actively seek info and processes news
Low: Passive and rely on shortcuts
News framing
The news suggests what an issue is through exclusion and emphasis
Hostile media perception
People with strong views on an issue will think neutral issues are biased
Media hybridity
In a hybrid media environment, enforced genres are now murky and contested.
Elaboration likelihood model
Central and prehiberal persuation routes.
Central Route of Persuasion
Knowing you are being persuaded, Motivated, and paying attention to the message
Prehiberal Route
You don’t know you are being persuaded. Unmotivated and doesn’t pay attention to the message.
Third Person Effect
Believing that media has a stronger impact on others than yourself.
Health campaigns
Messages are made to persuade viewers to adopt or reject a habit for other health.
Fear appeals
Convince audiences the severity of a threat and how to respond.
Reactance theory
People do the opposite of what they are being persuaded to do.
Entertainment education: benefits and drawbacks
Reaches a large audience and more persuasive, humor makes the message hard to identify.
AD targeting
Persuasive messages targeted at people through demographic and psychographic info.
Social capital
Info we gain from social connections
Context collapse
The message travels beyond the intended audience.
Meta-analysis
Averages results from many research studies to understand research trends.
Social augmentation
Internet users expand their social network
Transmission (Digital media affordance)
All users can broadcast messages
Persistence (digital media affordance)
Online expressions are saved on the site
Scaleability (digital media affordance)
The visibility of content is high
Searchability (digital media affordance)
Content can be accessed through search
