Introduction to media effects final Flashcards
Cultivation theory
Media images mold society’s vision of social reality. Creates social norms.
Body image
How we view our body and physical appearance.
body dissatisfaction
Negative thoughts or feelings about your body and appearance.
Thin Ideal
Media portrayals of thinness of the most desirable body type for women.
Muscular Ideal
Media portrayals of lean and muscular as the most desirable body type for men.
Objectification
Treating yourself or someone else like an object, typically sexual.
Social comparison theory
We constantly judge ourselves against others.
Downward comparison and outcomes
Comparing ourselves to someone who is inferior boosts confidence and self-esteem.
Upward comparison and outcomes
Comparing ourselves to someone superior to us. This could lead to motivation for improvement or lower self-esteem.
Fiji Island Study
Studied young girls eating habits and body image after the introduction of TV.
Natural experiments
Studying relationships that occur naturally. Unlike lab experiments where variables are manipulated.
Informed consent
Informing participants the details of a study before they participate. The participants then have to agree.
Schema
Organized system of thoughts and information about objects, events, individuals, and groups.
Schemas and priming
Schemas are activated through priming. A prime we see or hear in our environment that activates a schema.
Intergroup comparison
Examining the percentage of one group compared to the percentage of another group in media.
Interrrole comparison
Examining the distribution of the same group of people in different roles seen in media.
interrealty comparison
Examining the actual numbers/proportions for a group compared to the numbers/proportion presented in the media
“Model Minority” stereotype
Stereotype schema that members of a particular group are better than the other minority.
In-group
A group you identify as being a part of.
Out-group
A group you do not identify as being a part of.