Exam 1 review 2

Question 1

Characteristics of scientific research

Answer 1

General public cumulative skeptical

Question 2

General (characteristic science)

Answer 2

Science searches for general patters and principles.

Question 3

Public (characteristic science)

Answer 3

Finding made public so research can be replicated.

Question 4

Cumulative (characteristic science)

Answer 4

Science is self correcting, clarity comes over time.

Question 5

Skeptical (characteristic science)

Answer 5

Doubtful about claims until clear evidence is found.

Question 6

Confirmation bias

Answer 6

People interpret info in a way that confirms their prior beliefs.

Question 7

Ways of knowing

Answer 7

Authority science experience

Question 8

Experience limitations

Answer 8

individual differences, trial and error, difficult to detect

Question 9

Authority limitations

Answer 9

Authorities may speak outside of their expertise, and they have their own interest to protect.

Question 10

Science limitations

Answer 10

Science makes prediction about general patters not specific individuals.

Question 11

Theory

Answer 11

Prediction about 2 variables and suggests and explanation.

Question 12

Objective (content analysis)

Answer 12

Researchers examine the same content and have the same conclusions

Question 12

Content analysis is…

Answer 12

Objective systematic and quantitative

Question 12

systematic (content analysis)

Answer 12

Clear set of rules for coding content

Question 13

Quantitative (content analysis)

Answer 13

Results can be counted and analyzed with statistical tests.

Question 13

Content analysis limitations

Answer 13

Only describes content, cant determine an effect on audience

Question 14

Cross sectional survey

Answer 14

Single sample at a single point in time

Question 15

Longitudinal (panel, trend)

Answer 15

Data collected over time
Panel: Different people, same group
Trend: Same people

Question 16

Random sample

Answer 16

Makes sample equal and generalizable to the population

Question 17

Non-probability sample

Answer 17

Sample based on convenience

Question 18

Third variables

Answer 18

A variable that is not the independent or dependent that can explain or alter how one effects the other.

Question 19

Selective exposer

Answer 19

People are more likely to select messages they already agree with

Question 20

Celling affect

Answer 20

Many participants score high, so the measure loses its value. No range among responses.

Question 21

Excitory potential

Answer 21

Media can influence arousal or calmness

Question 22

Absorbtion potential

Answer 22

Media can absorb us or not draw us in much

Question 23

Sematic affinity

Answer 23

Overlap between media and affective state. Media can have similarity to our current mood.

Question 24

Sensation seekers

Answer 24

people who seek out stimulating activities or media (individual difference)