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Intro to media effects > Exam 2 review 1 > Flashcards

Exam 2 review 1 Flashcards

1
Q

Agenda setting Theory

A

Repeated news coverage of an issue over time raises the importance of that issue in the public mind.

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2
Q

Agenda setting methods

A

Content Ananysis: Count news stories in a community’s news outlets and how often they are exposed.

Survey: Ask community members what the most important issue in their community is.

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3
Q

3 criteria of causality

A

logical association, constant time order, 3rd variable ruled out.
Agenda setting limitations

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4
Q

Unobtrusive issues

A

Issues we have little or no personal experience with. 3rd variable

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5
Q

Obtrusive issues

A

These issues the public can experience directly. 3rd variable

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6
Q

Agenda building

A

Actions of experts, persuasion, other media outlets, journalists, public interest.

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7
Q

Need for cognition

A

High: Actively seek out info and process news.
Low: Passive news consumers, rely on shortcuts to get info.

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8
Q

News Framing

A

Selection, emphasis, and elaboration of information to make a point.

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9
Q

Hostile media perception

A

ALL viewers who hold strong views about a contested issue will perceive neutral media coverage of that issue as biased against their opinions.

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10
Q

Media Hybridity

A

Multiple media sources and genres are available making things unclear.

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11
Q

Elaboration likelihood model

A

There are two main routes by which people can be persuaded central and peripheral.

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12
Q

Central Route

A

Occurs when we are motivated to process the message, pay close attention, and know we are being persuaded.

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13
Q

Peripheral Route

A

Occurs when people aren’t motivated, don’t pay attention, and they don’t realize they are being persuaded.

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14
Q

Third person effect

A

People believe that media have a stronger impact on others than on themselves.

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15
Q

Health campaigns

A

Persuasive messages that encourage people to adopt healthy behaviors or reject unhealthy behaviors.

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16
Q

Fear Appeals

A

Convince audiences the severity, vulnerability, and how to respond to a threat.

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17
Q

Guilt Appeals

A

Induce a feeling we have done something wrong.

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18
Q

Persuasive framing

A

Selection, exclusion, and emphasis in persuasive messaging to accomplish attitude or behavioral goals.

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19
Q

Reactance Theory

A

People will do the opposite of what they are being persuaded to do.

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20
Q

Entertainment education

A

Health messages put into media

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21
Q

Entertainment Education: Benefits and Drawbacks

A

Can reach large audiences, more persuasive for fans of the media, humor can make the message hard to identify.

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22
Q

AD targeting

A

targeting specific groups or individuals with persuasive messages through the use of demographic or psychographic information.

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23
Q

Demographic info

A

Variables used to categorize people by life characteristics

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24
Q

Psychographic Information

A

Variables are used to reflect personality, values, attitudes, and behavior.

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25
Algorithm
The set of rules a computer uses to complete a task.
26
3 characteristics of social media sites
Profile, Friends list, tools for communication
27
Strong ties
Relationships between family and close friends.
28
Weak Ties
Relationships between acquaintances.
29
Social capital
Info we gain from social connections
30
Bridging social capital
Weak tie relationships, expansion of worldview, and new perspectives.
31
Bonding social capital
Strong tie relationship, emotional support, and help when it's needed.
32
Context Collapse
Messages travel beyond the intended audience.
33
Meta-analysis
Averages results from many studies to understand research trends.
34
Social displacement
Internet users will have less time to spend with the people around them.
35
Social augmentation
Internet users will expand their social networks.
36
Social compensation
Internet will increase users' sense of connection.
37
Transmission (Digital media affordance)
All users can broadcast messages.
38
Persistence (Digital media affordance)
Online expressions are archived on the site.
39
Replicability (Digital media affordance)
Content can be easily copied.
40
Scalability (Digital media affordance)
The visibility of content is high.
41
Searchability (Digital media affordance)
Content can be accessed through search.
42
Personalization (Digital media affordance)
Content can be targeted to users.
43
Portability (Digital media affordance)
Devices are easily transported.
44
Invisible audiences
Not all audiences are visible.
45
Blurring public and private
Private interactions can easily be made public.
46
Filter bubble
Users are exposed to info that confirms their beliefs.
47
Catheris theory
Consuming violent media releases violent energy. Not supported by research
48
Priming
The association between media consumption and behavior is strengthened when it is reinforced.
49
Social learning theory
We model the behavior we observe.
50
Identification
We are more likely to model people we identify with.
51
Abstract modeling
Using observations to adapt in future situations.
52
vicarious reinforcement
Is the observed behavior rewarded or punished?
53
Inhibitory effects
Punished behaviors teach us not to model those actions.
54
Disinhibitory effects
Seeing rewards for behavior makes us more likely to model it.
55
contextual factors
Characteristics of a situation that determine if an observation will be modeled.
56
Accumulative effects
the effects of media consumption over time.
57
Cultivation theory
Heavy media users will believe the social reality in media.
58
Assumptions of cultivation theory
Everyone has a way to watch, easy to understand, and presents a uniform view of social reality.
59
Displacement of string ties
Ties made online are usually weaker than ties made face-to-face
60
Efficacy
Can you actually copy/imitate a behavior?

Intro to media effects (11 decks)

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