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Intro to media effects > Exam 2 review 1 > Flashcards

Exam 2 review 1 Flashcards

1
Q

Agenda setting Theory

A

Repeated news coverage of an issue over time raises the importance of that issue in the public mind.

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2
Q

Agenda setting methods

A

Content Ananysis: Count news stories in a community’s news outlets and how often they are exposed.

Survey: Ask community members what the most important issue in their community is.

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3
Q

3 criteria of causality

A

logical association, constant time order, 3rd variable ruled out.
Agenda setting limitations

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4
Q

Unobtrusive issues

A

Issues we have little or no personal experience with. 3rd variable

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5
Q

Obtrusive issues

A

These issues the public can experience directly. 3rd variable

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6
Q

Agenda building

A

Actions of experts, persuasion, other media outlets, journalists, public interest.

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7
Q

Need for cognition

A

High: Actively seek out info and process news.
Low: Passive news consumers, rely on shortcuts to get info.

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8
Q

News Framing

A

Selection, emphasis, and elaboration of information to make a point.

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9
Q

Hostile media perception

A

ALL viewers who hold strong views about a contested issue will perceive neutral media coverage of that issue as biased against their opinions.

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10
Q

Media Hybridity

A

Multiple media sources and genres are available making things unclear.

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11
Q

Elaboration likelihood model

A

There are two main routes by which people can be persuaded central and peripheral.

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12
Q

Central Route

A

Occurs when we are motivated to process the message, pay close attention, and know we are being persuaded.

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13
Q

Peripheral Route

A

Occurs when people aren’t motivated, don’t pay attention, and they don’t realize they are being persuaded.

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14
Q

Third person effect

A

People believe that media have a stronger impact on others than on themselves.

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15
Q

Health campaigns

A

Persuasive messages that encourage people to adopt healthy behaviors or reject unhealthy behaviors.

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16
Q

Fear Appeals

A

Convince audiences the severity, vulnerability, and how to respond to a threat.

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17
Q

Guilt Appeals

A

Induce a feeling we have done something wrong.

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18
Q

Persuasive framing

A

Selection, exclusion, and emphasis in persuasive messaging to accomplish attitude or behavioral goals.

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19
Q

Reactance Theory

A

People will do the opposite of what they are being persuaded to do.

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20
Q

Entertainment education

A

Health messages put into media

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21
Q

Entertainment Education: Benefits and Drawbacks

A

Can reach large audiences, more persuasive for fans of the media, humor can make the message hard to identify.

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22
Q

AD targeting

A

targeting specific groups or individuals with persuasive messages through the use of demographic or psychographic information.

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23
Q

Demographic info

A

Variables used to categorize people by life characteristics

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24
Q

Psychographic Information

A

Variables are used to reflect personality, values, attitudes, and behavior.

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25
Q

Algorithm

A

The set of rules a computer uses to complete a task.

26
Q

3 characteristics of social media sites

A

Profile, Friends list, tools for communication

27
Q

Strong ties

A

Relationships between family and close friends.

28
Q

Weak Ties

A

Relationships between acquaintances.

29
Q

Social capital

A

Info we gain from social connections

30
Q

Bridging social capital

A

Weak tie relationships, expansion of worldview, and new perspectives.

31
Q

Bonding social capital

A

Strong tie relationship, emotional support, and help when it’s needed.

32
Q

Context Collapse

A

Messages travel beyond the intended audience.

33
Q

Meta-analysis

A

Averages results from many studies to understand research trends.

34
Q

Social displacement

A

Internet users will have less time to spend with the people around them.

35
Q

Social augmentation

A

Internet users will expand their social networks.

36
Q

Social compensation

A

Internet will increase users’ sense of connection.

37
Q

Transmission (Digital media affordance)

A

All users can broadcast messages.

38
Q

Persistence (Digital media affordance)

A

Online expressions are archived on the site.

39
Q

Replicability (Digital media affordance)

A

Content can be easily copied.

40
Q

Scalability (Digital media affordance)

A

The visibility of content is high.

41
Q

Searchability (Digital media affordance)

A

Content can be accessed through search.

42
Q

Personalization (Digital media affordance)

A

Content can be targeted to users.

43
Q

Portability (Digital media affordance)

A

Devices are easily transported.

44
Q

Invisible audiences

A

Not all audiences are visible.

45
Q

Blurring public and private

A

Private interactions can easily be made public.

46
Q

Filter bubble

A

Users are exposed to info that confirms their beliefs.

47
Q

Catheris theory

A

Consuming violent media releases violent energy. Not supported by research

48
Q

Priming

A

The association between media consumption and behavior is strengthened when it is reinforced.

49
Q

Social learning theory

A

We model the behavior we observe.

50
Q

Identification

A

We are more likely to model people we identify with.

51
Q

Abstract modeling

A

Using observations to adapt in future situations.

52
Q

vicarious reinforcement

A

Is the observed behavior rewarded or punished?

53
Q

Inhibitory effects

A

Punished behaviors teach us not to model those actions.

54
Q

Disinhibitory effects

A

Seeing rewards for behavior makes us more likely to model it.

55
Q

contextual factors

A

Characteristics of a situation that determine if an observation will be modeled.

56
Q

Accumulative effects

A

the effects of media consumption over time.

57
Q

Cultivation theory

A

Heavy media users will believe the social reality in media.

58
Q

Assumptions of cultivation theory

A

Everyone has a way to watch, easy to understand, and presents a uniform view of social reality.

59
Q

Displacement of string ties

A

Ties made online are usually weaker than ties made face-to-face

60
Q

Efficacy

A

Can you actually copy/imitate a behavior?

Intro to media effects (7 decks)

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