Media and Public Anthropology

Question 1

Mass communication

Answer 1

One person sending a message to many, benefitting the sender.

Question 2

Universality of media

Answer 2

Media is not universal! Cultural context plays important role.

Question 3

Lila Abu-Lughod

Answer 3

Watched Egyptian soap operas to determine how it was interpreted by different people.

Question 4

What three things did Lila Abu Lughod realize about media consumption in her study of Egyptian soap operas?

Answer 4

1. Media consumption is not universal
2. Producer of media cannot control how it will be interpreted, people ascribe different meanings
3. Mode of media consumption impacts the way it is viewed (ex. tv vs radio)

Question 5

Cultural infrastructure

Answer 5

The values and beliefs of a community that make the imagining of a network possible.

Question 6

Nura Gili Indigenous Program

Answer 6

Program at New South Wales uni allowing for indigenous groups to share their knowledge on astronomy, allowing them to control how their history is represented.

Question 7

Barabara Jones

Answer 7

Anthropologist who helped out indigenous women accused of fraud.

Question 8

Accountability

Answer 8

Anthropologists have to have accountability over what they are doing. Will their work harm/help anyone?

Question 9

Collaboration

Answer 9

Public anthros work w a variety of organizations and whatver, not ones that fund their research.

Question 10

Digital media

Answer 10

Internet, phone, streaming

Question 11

Type of media.

Answer 11

1 of two ways media anthropologists organize their work.

Type of media chooses literally the type of media studied - radio, tv, internet. Can cross over

Question 12

Media infrastructure

Answer 12

Networks allowing for media consumption

Question 13

Mechanical infrastructure

Answer 13

The devices that bring networks of technology into existence, ex phones

Question 14

Western technology.

Answer 14

Question of does western tech endanger or replace other forms of story telling?

Question 15

Public anthropology

Answer 15

The in between of anthropology in academia and the broader public, making anthropological findings accessible

Question 16

Gerald Murray

Answer 16

Helped farmers in Haiti plant trees, made them think of them as any other cash crop

Question 17

Partners in Health

Answer 17

Example of anthropological collaboration, a nonprofit organization that builds medical support programs on communities’ existing structures and uses community personnel as staff.

Question 18

Media practices

Answer 18

Practices of those who produce and consume media, and everyone in between

Question 19

Applied anthropology

Answer 19

Use of anthropology to solve public problems

Question 20

Faye Ginsburg

Answer 20

Used new technology to help indigenous people create media.

Question 21

Publish or perish

Answer 21

Anthros must publish to retain job security

Question 22

CHallenges of anthropology

Answer 22

Anthropological work not accessible to the public mostly

Question 23

Transparency

Answer 23

Confirmation of your findings. Important or else bad things cna get accepted as fact like the bell curve (idea that different races inherently have different iqs)

Question 24

Difference between applied and public anthropology?

Answer 24

Applied - solving public problems
Public - sharing info w public

Question 25

Philosophical standpoint of public anthro?

Answer 25

Literally js doing anything to benefit others first and not urself

Question 26

Challanges of anthropology becoming mroe accessible?

Answer 26

Very technical language, very niche and rarely in the spotlight