media and culture Flashcards
wcultural influences ao1
- culture shapes how ppl see men and woman/ and influence how parents/peers reinforce certain behaviours
-.eg ppl believe that woman are more conformist than men , but conformity varies between culture (berry et al)
- cultures change in time e.g uk woman perform more domestic duties than men, but gender gap is decreasing
cultural influences ao1 study
- mead, 1935, did a study on gender roles in tribes in New Guinea
- found that the araphesh, both m/f were gentle/responsive ( stereotypical fem)
- mundugumor , both m/f were aggressive/hostile (stereotypical masc)
influence of the media ao1
- ## media reinforces gender stereotypes , by portraying
role models in the media a01
- culture is reflected in the media
- men = shown as independent , ambitious
- woman =. shown as dependent, unambitious, more emotional ,
meaning ppl who are exposed to media more e.g those who watch more telly, = tend to have stronger gender stereotypes
counter stereotyping ao1
- media can reinforce gender stereotypes BUT it can also change them by portraying men/woman in non traditional roles
- pingree, found that when children watched adverts featuring woman in non stereotypical roles gender stereotypes=. reduced
ao3 media supports
p- research supports influence of telly on gender roles, shown in notes study by Williams
e- longitudinal study, examined children’s gender stereotypes, before and after telly introduced to remote Canadian valley
e- children’s views= signifi more sex stereotyped
l- media exposure = big impact on gender attitudes
ao3 media negative
p- counter stenotypes =. influence gender expectiations
e- however , pingree found that pre adolescent boys, reinforced stereotypes after seeing non traditional roles, = maybe bc they’re resisting adult influence
e- Martin and halves = gender inconsistent messages = often misremembered and ineffective
l- media struggles to change gender stereotypes
