media (agent of socialisation)

Question 1

purposes of mass media

Answer 1

information, communication

Question 2

ways media acts as socialisation

Answer 2

• role models
• gender roles
• consumer culture
• immitation

Question 3

sociologists

post modern theories

media

Answer 3

Baudrillard - we live in a media saturated society

Young- video games lead to violence, media affected binging habits, ‘we live in a bulimic society’

Question 4

link between media and consumer culture

Answer 4

celebrity endorsements and association with lifestyles

Question 5

sociologist

concept of male gaze

Answer 5

**Mulvey **

films encourage views to see womens bodies and attractiveness from a males perspective
eg james bond or page 3 in the sun

Question 6

drip drip effect

Answer 6

things come up repeatedly until you buy it

Question 7

hypodermic effect

Answer 7

goes straight in

sees image then goes to buy it

Question 8

sociologists

stereotypical social groups

Answer 8

McRobbie said magazines represent femininity as ‘slimblondness’

Ferguson said that womans magazines were a ‘cult of femininity’