Media & Advertising Flashcards
Mass media
Definition: Means of public communication reaching a large audience.
Example: The mass media has a significant impact on shaping public opinion.
Advertising campaign
Definition: A coordinated series of advertisements with a unified message.
Example: The company launched an advertising campaign to promote its new product line.
Target audience
Definition: A specific group of people that an advertisement is aimed at.
Example: Advertisers need to clearly define their target audience to ensure the message resonates.
Brand awareness
Definition: The extent to which consumers are familiar with the qualities of a particular brand.
Example: Social media influencers have helped boost brand awareness for many companies.
Digital Marketing
Definition: The promotion of products or brands via electronic media.
Example: In today’s world, digital marketing is more effective than traditional print advertising.
Celebrity endorsement
Definition: When a famous person promotes a product or service.
Example: Celebrity endorsements can increase the credibility and sales of a product.
Misleading advertisement
Definition: An ad that contains false or deceptive claims.
Example: Misleading advertisements can erode consumer trust in a brand.
Brand loyalty
Definition: The tendency of consumers to continue buying the same brand’s products.
Example: Strong brand loyalty can be achieved through consistent quality and effective advertising.
Prime time
Definition: The time during the viewing schedule when the largest audience is available.
Example: Advertisers often pay a premium to secure a commercial spot during prime time.
Manipulative tactics
Definition: Advertising strategies aimed at influencing consumer decisions by playing on emotions or misleading them.
Example: Some advertisers use manipulative tactics to make their products seem more necessary than they are.
Brand identity
Definition: The visible elements of a brand, such as colour, design, and logo, that distinguish it from competitors.
Example: A strong brand identity helps customers recognize and differentiate a brand in a crowded marketplace.
User-generated content
Definition: Content created by consumers about a brand or product.
Example: User-generated content on social media has become an essential part of many marketing strategies.
Audience engagement
Definition: The degree of interaction between the audience and the content.
Example: High audience engagement is essential for successful advertising campaigns.
Consumer protection
Definition: Laws and regulations that protect consumers from unfair business practices.
Example: Consumer protection laws ensure that advertisements do not deceive customers.
Niche market.
Definition: A specialized segment of the market for a particular kind of product or service.
Example: Many advertisers focus on niche markets to reach a specific target audience
