Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Communication Theory > Media > Flashcards

Media Flashcards

1
Q

Social effects of media (2)

A
  1. Status Conferral

2. The Lowering of Popular Taste

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

1900 Media mogul who gained notoriety during the rise of the mass “penny” press

A

William Randolph Hearst

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Media hypothesized to have direct effects.

A

The magic bullet theory

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

The Magic bullet theory aka

A

The Hypodermic Needle theory

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

A study called ___ : studying media influence in voting behavior

A

Personal Influence

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Lazarsfeld and Katz tested the

A

Powerful Effects theory

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Voters were influenced more by people they thought were better informed.
T or F

A

True

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

The two step flow

A

Mass media -> opinion leaders -> Followers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Media influence is indirect and therefore not as powerful as initially theorized.

A

Theory of Limited Effects

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

x -> x

x + y + c + m + a -> z

A

Powerful Effects vs Limited Effects

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Educational attainment, class, gender, media, source credibility can affect

A

Influence

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Proponent of Cultivation theory

A

George Gerbner

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

A storytelling system and a primary source of socialization and everyday information

A

Television

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Television does not have the effect of providing a shared way of viewing the world. T or F

A

False

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Situated vs __ culture

A

Mediated

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Implies long-term cumulative consequences to media exposure to an essentially repeating and stable set of messages

A

Cultivation effect

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Predicts that heavy viewers will view the world as more dangerous compared to light viewers

A

Cultivation Theory

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Effects of heavy television viewing (3)

A

Blurring, bending and blending

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q
  1. Television types develop same outlook towards society that doesn’t happen with radio exposure
  2. Heavy viewers share the same meanings, orientations and perspectives with each other.
A

Mainstreaming

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Proponents of The Agenda Setting Function of the Media

A

Maxwell McCombs and Donald Shaw

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q
  1. Capability of filtering stories, media tells what to think about.
  2. The media may not be successful in telling us what to think. But they are successful in telling us what to think about.
A

The Agenda Setting Function

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

How media tend to regulate the flow information by making some issues more salient than others

A

Gatekeeping

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

Three part process of agenda setting

A
  1. Media Agenda
  2. Public Agenda
  3. Policy Agenda
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

Proponent of the Spiral of Silence theory

A

Elisabeth Noelle-Neuman

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q
  1. People have a sixth sense when it comes to the opinion of the public
  2. People speak up more when they feel that their opinions conform to the the popular ones
  3. People don’t speak up when they feel like their opinions are unpopular
A

The Spiral of Silence theory

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q
  1. Media helps form public opinions
  2. Promotes opinions over others
  3. Gives us a sense of what the public opinion is
A

Media participation in the Spiral of silence

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

Proponent of Media Ecology

A

Marshal McLuhan

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

Media ecology aka

A

Technological Determinism

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
29
Q
  1. Refers to media as environment
  2. We are shaped by the tools that we use, as they become extensions of ourselves.
  3. Relationship of technology and human relationships and how media affects human participation and understanding.
A

Media Ecology

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
30
Q

“Media Ecology is the study of media environments, the idea that technology and techniques, modes of information and codes of communication play a leading role in human affairs”

A

Lance Strate

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
31
Q

New Media Technology impacts a change in

A

Social environments
Behavior
Society

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
32
Q

Partner of McLuhan (capitalism)

A

Harold Innis

33
Q

The media act as extensions of the human senses during each era
T o F

A

T

34
Q

Four eras in media history

A
  1. Tribal Era
  2. Literate Era
  3. Print Era
  4. Electronic Era
35
Q

Proponent of the Semiotics theory

A

Roland Barthes

36
Q

How we assign meaning to signs

A

Roland Barthes

37
Q

Three things we consider in the field of semiotics

A

The sign itself
The system of codes, their development and the channels through which they are transmitted
The culture within which signs, and their codes, operate

38
Q

Focused on texts and how we make sense of them

A

Semiotics

39
Q

Perceived and recognized to stand for something other than itself

A

A sign

40
Q

He illustrated the Semantic Triangle

A

C.S Pierce

41
Q

Three things in the Semantic triangle

A

Sign
Object
Interpretant

42
Q

Refers to a physical object, something that exists

A

Sign

43
Q

He came up with the signification process

A

Ferdinand de Saussure

44
Q

Three things in the signification process

A

The signifier
The signified
The signification

45
Q

Process of giving meaning to external reality

A

Signification

46
Q

The mental concept attached to the sign

A

Signified

47
Q

Classification of signs according to Pierce and Saussure (3)

A

Icon
Index
Symbol

48
Q
  1. Icons resemble the sign in some way

2. Meaning is highly motivated and constrained

A

Icon

49
Q
  1. There is a direct, existential relationship between the sign and its object
  2. Meaning is less motivated and constrained, as there is more room for interpretation
A

Index

50
Q
  1. There is no direct connection between the sign and the object.
  2. The connection between the sign and the object is a matter of convention or rule.
  3. Meaning has low motivation and constraint; open to interpretation.
A

Symbol

51
Q

Meaning is contingent on

A

The organization of signs

52
Q

Refer to the conventions or rules that accompany the combination of signs

A

Syntagms

53
Q

Units from one can be chosen

A

Paradigms

54
Q

___ are the system within which signs are organized

A

Codes

55
Q

Signification of Roland Barthes (2)

A
  1. Illustration

2. Myths

56
Q

Illustration of Roland Barthes (3)

A
  1. Denotative level
  2. Connotative level
  3. Mythical/Ideological level
57
Q

First order illustration level

A

Denotative level

58
Q

The emotions associated with the first order level

A

Connotative level

59
Q

Third order level: naturalized meanings that have social-political-power implications

A

Mythical/ideological level

60
Q

The story by which a culture explains or understands some aspect of reality
Naturalized meanings produced by a dominant social group

A

Myths

61
Q

These reinforce the dominant value of a culture

A

Mythic signs

62
Q

Proponent of Cultural Studies

A

Stuart Hall

63
Q

Moving from powerful media to not so powerful media (1930s-1980s)

A

Effects paradigm of communication research

64
Q

Audiences are quite purposeful and selective in their media use

A

Uses and Gratifications Paradigm

65
Q

Uses and Gratifications Paradigm (3)

A
  1. Empowerment
  2. Pleasure
  3. Self-confidence
66
Q

Media messages benefit an elite few rather than work towards a public good.
T or F

A

T

67
Q

Pioneers of the Critical Media Scholarship, applying Marxist thought to the study of mass culture

A

The Frankfurt School

68
Q
  1. Unquestioned assumptions about how the world works

2. Taken for granted ways of thinking

A

Idealogy

69
Q

Politics, Law, art, education, media, security and religion are examples of

A

Superstructures

70
Q

Stuart Hall is heavily influenced by the works of (3)

A

The Frankfurt school
Roland Barthes
Michel Foucault

71
Q

Images, concepts and premises which provide the framework through which we represent, Interpret, understand and make sense of some aspect of social existence

A

Idealogy

72
Q

Corporate ownership of the media prevents free expression and participation.
Stories of the ordinary are framed for them, therefore they have no presence in the media.
T o F

A

T

73
Q

According to _ some people hold more discursive power than others

A

Michel Foucault

74
Q

Mass media communicate myths that shape perceptions of the world; instruments of social control.

A

Stuart Hall’s Encoding/Decoding model

75
Q

The social and political contexts of media content production

A

Encoding

76
Q

The everyday life context of media content reception

A

Decoding

77
Q

They encode a dominant or preferred meaning into the text

A

Producers

78
Q

Audience interpretation (3)

A
  1. Dominant
  2. Negotiated
  3. Oppositional
79
Q
  1. Surveillance of the environment
  2. The correlation of the parts of society in responding to the environment
  3. The transmission of social heritage from one generation to the next
  4. Entertainment
A

functions of media

Communication Theory (8 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions