media 4.1 UKP Flashcards
what were significant tabloid headliners which damaged Corbyn’s image during the 2017 general election
‘Don’t chuck Britain in the Cor‘BIN’’
Daily Mail’s 15-page anti-Labour spread
what did all the bad press do to Corbyn
NICHT = still gained 32.1% of vote share in 2017
what percentage of 18-24 voters voted for corbyn in 2017
62%
what percentage of daily mail readers voted conservative
around 74%
how has social media helped labour since April 2024
- attract young voters (18-24) as young people are tech-savvy
- Labour has gained 211 seats in the local election 2024. (+16%)
whats interesting about the outcome of the 2019 election and the spending of advertisements
Conservatives won despite a halved cost of advertisements
when were times when corbyn used social media to challenge theresa may, and how many views did he get from them
- Corbyn interjecting during Theresa May’s Facebook Live chat on ITV = 4 million views
- Corbyn challenging May to a debate = 1.4 million people.
what is a point which shows that the power of social media is not as powerful as the press
social media collects news from the press, it’s unable to get the news itself
how many ‘Facebook Ad library’ did the different political parties in 2019
- 2500 = Conservatives
- 250 = Labour
- 3000 = Lib Dems
what is important about the ‘Facebook Ad library’ stats in 2019 about the lib dems
- they didnt win the election
- 3000 adverts = more than the tories
- lib dems lost one seat aswell
how many readers read rupert murdochs papers
8 million
what was the headlines which explained that they were the reason Major won and not Kinnock
‘It’s the Sun Wot Won it’
what did commentators say about Rupert Murdoch’s endorsement did to tony blair
Gained voters
ABC1 = 12% higher vote share
C2DE = 10% higher vote share
out of the 4 most-read newspapers, how many endorsed leave and what were they
3?!?!?
- The Sun
- The Daily Mail
- The Daily Telegraph
how comes newspaper endorsement was so important for the leave campaign
75% of MPs were for remain
which newspapers spoke out against theresa may’s ‘dementia tax’
Daily Mail and The Sun
how many people viewed Conservatives Youtube adverts in 2019
3.5 million people
what was Labour’s facebook scheme in 2024
- showed up-to-date polling graphics for person’s constituency
- party researched 80% of voters were on social media
describe Nigel Farage’s impact on TikTok in 2024
- more views and engagement than any other candidate
- strong votes from under 30’s
how many debates did Starmer win in 2024
2/3
- sunak won MARGINALLY first one
what showed that minimal party representation in televised debates = not doing well IN 2019
2019
- Lib Dems/Brexit party/Greens won 12 seats between them because of minimal representation
what showed that The Sun actually nicht to Labour poll figures
after 1997 endorsement
- labour figures DECLINED and only 52% of sun readers voting labour (T-T)
how many of the Sun’s readers voted leave
70%
how many of the Telegraph’s readers voted conservatives in 2017
79%
