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MIL REVIEWER > MEDIA > Flashcards

MEDIA Flashcards

1
Q

the main means of mass communication especially newspaper, radio, and relevision regarded collectively

A

media

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2
Q

medium: ___________ ; media: communicate, filter, and shape information for specific purposes

A

channel, means, method

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3
Q

medium: channel, means, method ; media: __________

A

communicate, filter, and shape information for specific purposes

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4
Q

these are technology tools intended to reach a mass audience; primary means of communication used to reach the vast majority of the general public

A

mass media

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5
Q

refers to channels of communication that involve transmitting information in some way, shape, or form to large numbers of people

A

mass media

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6
Q

process whereby media organizations produce and transmit messages to large publics; information transmitted to large segments of the population using one or many different kinds of media

A

mass communication

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7
Q

give the 3 forms of media

A

print media, broadcast media, new media

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8
Q

oldest form of media as it is closest to the emergence of printing press; played an important role for philippines, independence, martial law, and people power revolution

A

print media

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9
Q

the propaganda movement put up its own newspaper called ___________ which reformists fondly called their ____________

A

la solidaridad, official organ

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10
Q

la solidaridad made publications that came out every _________

A

2 weeks

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11
Q

la solidaridad’s first issue saw print was published on ____________

A

november 15, 1895

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12
Q

uses airwaves to reach their audience; includes radio and television

A

broadcast media

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13
Q

the philippines’ first tv broadcast channel

A

dzaq-tv

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14
Q

who owned dzaq-tv and when was it released

A

antonio quirino, 1953

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15
Q

what time did dzaq-tv operate and how far could it reach

A

6pm - 10pm, 50 mile radius

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16
Q

uses technologies like the internet to distribute or exhibit content

A

new media

17
Q

who termed new media as the use of technologies like the internet to distribute or exhibit content

A

manovich, 2006

18
Q

what did new media rely on as a platform to gain a wider audience

A

printed and broadcast media

19
Q

the philippines first ever internet connection

A

pldt

20
Q

when and where was pldt established

A

march 29, 1994 by benjie tan in makati city

21
Q

coming together of different equipment and tools for producing and distributing news; blending of media

A

media convergence

22
Q

who termed media convergence as coming together of different equipment and tools for producing and distributing news

A

grant and wilkinson, 2009

23
Q

combining old and new media; joining together of different media sources

A

media convergence

24
Q

people discovered fire, developed paper from plants, and forged equipment or weapon through stone, bronze, copper, and iron

A

prehistoric age

25
Q

time period of the prehistoric age

A

1500 bc - 1500 ad

26
Q

people used steam, developed machine tools, established iron production and manufacturing of various products (including books through the printing press)

A

industrial age

27
Q

hand tools were replaced by power-driven machines like power loom and the steam engine

A

industrial age

28
Q

time period of the industrial age

A

1700s - 1930s

29
Q

people harnessed the power of electricity that led to electrical telegraphy, electrical circuits, and early large scale computers; long distance communication became possible

A

electronic age

30
Q

transistors were invented and were used, making transistor communication more efficient

A

electronic age

31
Q

time period of the electronic age

A

1930s - 1980s

32
Q

people advanced the use of personal computers, mobile devices, and wearable technology; the internet paved the way for faster communication and the creation of social network

A

new (digital) age

33
Q

voice, image, sound, and data became digitalized

A

new (digital) age

34
Q

time period of the new (digital) age

A

1980 - present

MIL REVIEWER (6 decks)

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