MEDIA Flashcards
the main means of mass communication especially newspaper, radio, and relevision regarded collectively
media
medium: ___________ ; media: communicate, filter, and shape information for specific purposes
channel, means, method
medium: channel, means, method ; media: __________
communicate, filter, and shape information for specific purposes
these are technology tools intended to reach a mass audience; primary means of communication used to reach the vast majority of the general public
mass media
refers to channels of communication that involve transmitting information in some way, shape, or form to large numbers of people
mass media
process whereby media organizations produce and transmit messages to large publics; information transmitted to large segments of the population using one or many different kinds of media
mass communication
give the 3 forms of media
print media, broadcast media, new media
oldest form of media as it is closest to the emergence of printing press; played an important role for philippines, independence, martial law, and people power revolution
print media
the propaganda movement put up its own newspaper called ___________ which reformists fondly called their ____________
la solidaridad, official organ
la solidaridad made publications that came out every _________
2 weeks
la solidaridad’s first issue saw print was published on ____________
november 15, 1895
uses airwaves to reach their audience; includes radio and television
broadcast media
the philippines’ first tv broadcast channel
dzaq-tv
who owned dzaq-tv and when was it released
antonio quirino, 1953
what time did dzaq-tv operate and how far could it reach
6pm - 10pm, 50 mile radius
uses technologies like the internet to distribute or exhibit content
new media
who termed new media as the use of technologies like the internet to distribute or exhibit content
manovich, 2006
what did new media rely on as a platform to gain a wider audience
printed and broadcast media
the philippines first ever internet connection
pldt
when and where was pldt established
march 29, 1994 by benjie tan in makati city
coming together of different equipment and tools for producing and distributing news; blending of media
media convergence
who termed media convergence as coming together of different equipment and tools for producing and distributing news
grant and wilkinson, 2009
combining old and new media; joining together of different media sources
media convergence
people discovered fire, developed paper from plants, and forged equipment or weapon through stone, bronze, copper, and iron
prehistoric age
