Text Information and Mesia Flashcards

1
Q

a simple and flexible format presenting information or conveying ideas whether hand-written, printed, or displayed on-screen; any human-readable sequence of characters that can form intelligible words

A

text

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2
Q

3 types of text

A

hypertext, plain/unformatted, formatted

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3
Q

serve to link different electronic documents and enable users to jump from one to another in a nonlinear way

A

hypertext

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4
Q

fixed sized characters having essentially the same type of appearance

A

plain or unformatted text

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5
Q

appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc)

A

formatted text

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6
Q

also called font, font type, or type; refers ro the representation or style of a text in the digital format; usually comprised of alphabets, numbers, punctuation marks, symbols, and other special characters

A

typeface

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7
Q

types of typefaces

A

serif, sans serif, slab serif, script, decorative

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8
Q

connotes formality and readability in large amount of texts; usually used for the body text of books, newspapers, magazines, and research publication. gives a classic or elegant look when used for title or heading

A

serif

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9
Q

examples of serif fonts

A

times new roman, garamond, baskerville

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10
Q

brings a clean or minimalist look to the text. used for clear and direct meaning of text such as road signage, building directory, or nutrition facts in food packages; gives a modern look and is used peimarily in webpage design

A

sans serif

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11
Q

examples of sans serif fonts

A

arial, helvetica, tahoma, verdana, calibri

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12
Q

carries a solid or heavy look to text; can be used for large advertising signs on billboards

A

slab serif

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13
Q

examples of slab serif fonts

A

rockwell, playbill

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14
Q

draws much attention to itself because of its brush-like strokes; must be used sparingly and not to be used in large body text. usually used in wedding invitation cards or other formal events

A

script

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15
Q

examples of script fonts

A

edwardian, vladimir putin, kunstler

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16
Q

caters to a wide variety of emotions (such as celebration, fear, horror, etc) or themes (such as cowboy, circus, holidays, summer, kiddie, etc)

A

decorative

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17
Q

examples of decorative fonts

A

chiller, jokerman, curlz mt

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18
Q

common file formats

A

.txt, .doc, .pdf, .ps, .rtf

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19
Q

unformatted text document by an editor as notepad on windows platform

A

.txt (text)

20
Q

a native format for storing documents created by ms word package; contains a rich set of formatting capabilities

A

.doc (document)

21
Q

developed by adobe systems for cross platform exchange of documents, supports images and graphics

A

.pdf (portable document format)

22
Q

a page description language used mainly for desktop publishing; capability of containing text and images on the same page

A

.ps (postscript)

23
Q

cross platform document exchange; default format for mac os x’s default editor textedit

A

.rtf (rich text format)

24
Q

.doc is an improved and updated version of what file format

25
it is an improved and updated version of .rtf
.doc
26
___ file carries more formatting than rtf
doc
27
brand new incarnation of doc
.docx
28
___ files are much smaller than doc files
rtf
29
____ is less safe than doc, because you can encrypt doc files
rtf
30
____ files can be edited with any text editor, while you can neither encode nor view information of ___ files if you don't have the correct application
rtf, doc
31
7 design principles and elements
emphasis, appropriateness, proximity, alignment, organization, repetition, contrast
32
importance or value given to a part of the text-based content
emphasis
33
ways to emphasize text
- make the text bold - make the text italicized - have a heavier weight - darken or lighten - enlarge
34
how fitting or suitsble the text is used for a specific audience, purpose, or event
appropriateness
35
how near or far the text elements from each other; bring related elements close together
proximity
36
how the text is positioned in the page
alignment
37
4 types of alignment
left, center, right, justified
38
used when you have few short lines of text; must never be used in full paragraphs because it's difficult to read
center alignment
39
most common choice; comfortable and secure to read
left alignment
40
requires additional effort to the reader; can be a good option to create more attention to specific words
right alignment
41
most used in books, magazines, and newspapers; it's formal, neat, and helps organize the text, especially if you are using columns
justified alignment
42
conscious effort to organize the different text elements in a page; ensures connection among elements
organization
43
consistency of elements; unity of the entire design; repeating some typefaces within the page
repetition
44
creates visual interest; two elements are different from each other
contrast
45
examples of contrast
- white text on a dark background - large fonf with a small font - serif and sans serif - thin elements with wide elements - cool color and warm color