Media

Question 1

What was the coverage of sport in the media like in the 1980’s?

Answer 1

Dominantly covered male sports
Male presenters
(sexism was a big issue)

Question 2

How has the media changed since 1980?

Answer 2

• many different types of media
• 24/7 media coverage
• increased in the amount of pay for subscription coverage
• increasingly important role of social media
• media has growing control over the sport
• technology (real time sport can be controlled)
• creation of ‘sport start’ in the media
• wider variety of sports covered
• globalised coverage
• more female presenters/sport coverage

Question 3

Describe radio evolution since 1980

Answer 3

1. Local and national radio (occasional mention of sport)
2. Dedicated channels (sport is the only topic)
3. DAB radio (offers variety and can access stations that are not local)

Question 4

Describe written press evolution since 1980

Answer 4

1. Newspapers (columns/pages given to sport teams/fixtures/results)
2. Sport specific section (dedicates sport supplements)
3. Magazines (sporting specialist magazines with subscription)

Question 5

Describe television evolution since 1980

Answer 5

1. Terrestrial (free to air and sport wasn’t constantly available)
2. Protected events (have to be covered by free to air channels)
3. Satellite subscriptions (constant access but have to pay)
4. Pay per view events (pay additional one off fee to watch)

Question 6

Describe internet evolution since 1980

Answer 6

1. Websites (news, teams, results)
2. YouTube (video clips)
3. Social media (following teams and sport stars)
4. Live streaming or ‘on demand’ (watching live footage of games anywhere at any time)
5. Multi-media (Can read, listen, watch = better coverage)

Question 7

What are the advantages of media on performers?

Answer 7

• can raise the profile of the performer
• can help to develop a performers career

Question 8

What are the disadvantages of media on performers?

Answer 8

• media demands control of performers
• can cause deviant behaviour
• loss of privacy/intrusion of media
• increase pressure to win

Question 9

What are the advantages of media on individual sports?

Answer 9

• increased commercialisation (more money)
• increased participation
• increased in standards of play (professionalism)
• increased profile
• increased technology (fairer)

Question 10

What are the disadvantages of media on individual sports?

Answer 10

• media demands control
• highlights issues during and outside the game which reflects badly on the sport
• biased towards male/able bodied sports
• new rules and versions go against tradition
• increased officiating technology has slowed the game

Question 11

What are the adavnatges of media on spectators?

Answer 11

• increased spectators watching at home
• creation of new rules models
• new rules/versions = exciting to watch/more accurate
• different types of media coverage available globally and 24/7

Question 12

What are the disadvantages of media on spectators?

Answer 12

• can provide negative coverage possibly promoting hooliganism
• cost of subscription can be prohibitive