Meanings and representations

Question 1

What is meaning of place

Answer 1

An individuals/collectives perception/sense of place

Question 2

What is representation of place

Answer 2

How a place is portrayed to society

Question 3

How do we develop a sense of place

Answer 3

through lived experiences

Question 4

How do we develop a perception of place

Answer 4

through what we have heard, seen or read in the media, or historical and political relationships

Question 5

Why is it important to develop a sense of place

Answer 5

Develop an identity
Establish knowledge and appreciation
To nuture empathy

Question 6

What is place memory

Answer 6

The ability of a place to make the past life come to the present through material artefacts such as photos and buildings

Question 7

Why is it important for a place that people have a good perception of it

Answer 7

Because governments want to attract trade and investment

Question 8

Which agents of change manage the perception of place

Answer 8

Governments (British Council) , Corporate bodies and community groups (insider perspective input)

Question 9

What is a corporate body and why do they want to manage the representation of place

Answer 9

An organisation identified by a particular name such as a tourist agency like Visit Britain

They want to manipulate perceptions to attract tourists and earn profits

Question 10

Name 3 strategies used to manipulate the perception of place

Answer 10

Place marketing
Reimaging
Rebranding

Question 11

What is place marketing

Answer 11

Improving the perception of a place purely through marketing such as via social media

Question 12

Give an example of a place and some strategies used by place marketing

Answer 12

Weston super mare

Social media advertising
Official website and newsletter with a logo
Winter wonderland

Question 13

What is reimaging

Answer 13

Positively changing the standing and reputation of a place through specific improvements

Question 14

Give an example of a place which underwent reimaging and how it happened

Answer 14

Amsterdam.

Amsterdam was struggling in the 20th century due to socio-economic decline, a failed olympic bid and its liberal views on drugs and sex.

In 2004, the phrase “I AM AMSTERDAM” was positioned on the front of Amsterdams most famous museum and was photographed 8,000 times a day, and it is now one of Europes top 5 cities to visit

Question 15

What is rebranding

Answer 15

re-imaging places using a variety of media and make them more attractive for potential investors

changing the perceived image of a place to outsiders, as well as physically regenerating an area.

Question 16

Why is Rebranding harder than Place marketing

Answer 16

You need to satisfy as many groups as possible ; investors, local residents whilst avoiding gentrification

Question 17

Give an example which went through a failed rebranding

Answer 17

Belfast

Question 18

Explain the story of Belfast

Answer 18

Belfast suffered a 30-year period of conflict called the troubles caused by a dispute between protestants and Catholics. Police were killed and “Bombs bullets and Balaclavas” dominated news headlines for years until the peace agreement was signed in 1998. Since then Belfast has tried to rebrand itself in numerous ways.

They have become the home to over 100 large companies such as Microsoft and tried to promote their “titanic tourism”. In 2013, Belfast received over 9.5 million tourists, most of whom are visiting to learn about the troubles rather than anything else.