Mathématiques

Question 1

What is the top KPI that more than one in three marketing leaders prioritize tracking?

Answer 1

Conversion rates

Conversion rates are crucial for evaluating marketing effectiveness.

Question 2

What fraction of marketers report that their average landing page conversion rate is less than 10%?

Answer 2

Nearly two out of three marketers

This indicates a common challenge in achieving higher conversion rates.

Question 3

Which two marketing channels do 63% and 43% of marketers say drive the highest ROI?

Answer 3

Social media and email

These channels are often prioritized for effective marketing strategies.

Question 4

What is the average bounce rate for websites?

Answer 4

37%

A lower bounce rate typically indicates better user engagement.

Question 5

What is the average SEO click-through rate for websites?

Answer 5

13%

This metric reflects the effectiveness of SEO efforts in attracting visitors.

Question 6

What percentage of marketers believe that A/B testing is essential to boost conversion rates?

Answer 6

70%

A/B testing helps in determining the most effective marketing strategies.

Question 7

What is the average conversion rate across all e-commerce sites?

Answer 7

Under 2%

This highlights the competitive nature of online sales.

Question 8

Which category has the highest conversion rate for online shopping, and what is that rate?

Answer 8

Health and beauty at 2.7%

This indicates a strong consumer interest in these products.

Question 9

What is the conversion rate for luxury handbags in online shopping?

Answer 9

Just 0.4%

This suggests that luxury items face challenges in online conversion.

Question 10

What are the conversion rates for email marketing for B2C and B2B brands?

Answer 10

2.8% for B2C and 2.4% for B2B

Email remains a powerful tool for driving sales.

Question 11

What percentage of marketers believe that AI-enabled search engines will positively impact their blogs?

Answer 11

75%

This reflects optimism about the future of digital marketing.

Question 12

What is the percentage of marketers who predict that AI will lead to more traffic to their sites?

Answer 12

68%

This indicates confidence in AI’s potential for enhancing visibility.

Question 13

What is the top SEO strategy for 39% of marketers?

Answer 13

Optimizing on-page content based on keywords

Keyword optimization is fundamental for search engine visibility.

Question 14

What percentage of Gen Z primarily uses mobile search?

Answer 14

80%

This highlights the importance of mobile optimization in marketing strategies.

Question 15

What percentage of marketers list SEO as a top trend they leverage?

Answer 15

29%

SEO continues to be a significant focus for many marketers.

Question 16

What percentage of marketers are leveraging voice search optimization?

Answer 16

13%

Voice search is an emerging area in digital marketing strategy.

Question 17

What percentage of U.S. adults use voice search daily?

Answer 17

41% of adults use voice search daily.

Question 18

What do about 90% of people think about voice search compared to traditional search?

Answer 18

About 90% of people think voice search is easier and faster than traditional search.

Question 19

What fraction of Americans owns a smart speaker?

Answer 19

Over one in three Americans owns a smart speaker.

Question 20

Which company leads the smart speaker market in the U.S.?

Answer 20

Amazon leads the smart speaker market, accounting for 67% of U.S. market share.

Question 21

What percentage of consumers prefer to find information about brands and products with mobile devices?

Answer 21

63% of consumers prefer to find information about brands and products with their mobile devices.

Question 22

What do most marketers report about mobile devices and their annual traffic?

Answer 22

Most marketers report that mobile devices were responsible for more than half of their annual traffic.

Question 23

How many connected devices did the average U.S. household have in 2022?

Answer 23

The average U.S. household had 22 connected devices in 2022.

Question 24

What percentage of global mobile search market share does Google account for?

Answer 24

Google accounts for over 95% of global mobile search market share.

Question 25

What is the projected mobile advertising spending by 2024?

Answer 25

Mobile advertising spending is projected to reach nearly $400 billion by 2024.

Question 26

What percentage of retail website visits worldwide do smartphones account for?

Answer 26

Smartphones account for over 70% of retail website visits worldwide.

Question 27

What percentage of all global retail sales does e-commerce account for?

Answer 27

E-commerce accounts for over 20% of all global retail sales.

Question 28

Which e-commerce platform is the top in traffic?

Answer 28

Amazon is the top e-commerce platform in traffic, but Alibaba's Taobao and Tmall lead in gross merchandise value.

Question 29

What content format is most commonly used by marketers?

Answer 29

Blog posts are the most famous content format, with 9 out of 10 marketers using their blogs to achieve their content goals.

Question 30

How many more leads do companies with blogs produce compared to those without?

Answer 30

Companies with blogs produce an average of 67% more leads per month than companies that don't have active blogs.

Question 31

What percentage of content marketers report using AI to help generate ideas?

Answer 31

43% of content marketers report using AI to help them generate ideas, but just 3% use it to write entire articles.

Question 32

What is the average blog post length?

Answer 32

The average blog post length is 1,427 words, which is more than 70% longer than ten years ago.

Question 33

What percentage of brands regularly publish blog posts longer than 2,000 words?

Answer 33

Only 3% of brands regularly publish blog posts longer than 2,000 words.

Question 34

What percentage of marketers actively use content marketing?

Answer 34

29% of marketers actively use content marketing.

Question 35

What percentage of marketers measure the success of their content marketing strategy through sales?

Answer 35

Over 41% of marketers measure the success of their content marketing strategy through sales.

Question 36

What is among the top two most-common measurements of success for content marketing strategies?

Answer 36

Web traffic is among the top two most-common measurements of success for content marketing strategies.

Question 37

What percentage of marketers plan on increasing their investment in content marketing in 2024?

Answer 37

50% of marketers plan on increasing their investment in content marketing in 2024.

Question 38

What fraction of writers use AI tools to boost the performance of their content?

Answer 38

One in two writers use AI tools to boost the performance of their content.

Question 39

What percentage of social media marketers share similar or repurposed content across platforms?

Answer 39

48% of social media marketers share similar or repurposed content across platforms with minor moderations or adaptations.

Question 40

What percentage of marketing leaders report that content strategy is their top challenge?

Answer 40

13% of marketing leaders report that content strategy is their top challenge.

Question 41

What fraction of media planners report that using content to engage with their audiences is a top strategic goal?

Answer 41

One in three media planners report that using content to engage with their audiences is a top strategic goal.

Question 42

What is the top leveraged media format in marketers' content strategies?

Answer 42

Short-form video is the top leveraged media format in marketers' content strategies.

Question 43

What percentage of businesses use video as a marketing tool in 2023?

Answer 43

91% of businesses use video as a marketing tool in 2023.

Question 44

What percentage of video marketers say they spend between $0 and $500 on an average video?

Answer 44

42% of video marketers say they spend between $0 and $500 on an average video.

Question 45

What is the most widely used video marketing platform?

Answer 45

YouTube is the most widely used video marketing platform.

Question 46

What is the top trend marketers report leveraging in 2023?

Answer 46

Short-form video is the top trend marketers report leveraging in 2023.

Question 47

What percentage of marketing videos average less than 10,000 views?

Answer 47

8% of marketing videos average less than 10,000 views.

Question 48

What are the top KPIs listed by video marketers?

Answer 48

60% of video marketers list engagement rate as a top KPI, followed by conversion rate (56%) and click-through rate (52%).

Question 49

What percentage of marketers agree that the optimal length of a marketing video is under 10 minutes?

Answer 49

96% of marketers agree that the optimal length of a marketing video is under 10 minutes.

Question 50

What do 36% of video marketers believe is the optimal length for a marketing video?

Answer 50

36% of video marketers believe that the optimal length for a marketing video is between one and three minutes.

Question 51

What percentage of video marketers say the optimal length is four to six minutes?

Answer 51

27% say the optimal length is four to six minutes.

Question 52

What percentage of video marketers say the optimal length is seven to nine minutes?

Answer 52

15% say it's seven to nine minutes.

Question 53

What percentage of marketers leverage podcasts or other audio content as part of their content strategy?

Answer 53

25% of marketers leverage podcasts or other audio content as part of their content strategy.

Question 54

What percentage of marketers who leverage audio content plan to invest more budget in 2024?

Answer 54

47% of marketers who leverage audio content and podcasts plan to invest more budget in 2024.

Question 55

What percentage of marketers say they've used audio chat rooms like Clubhouse in their marketing role?

Answer 55

Only 3% of marketers say they've used audio chat rooms like Clubhouse in their marketing role.

Question 56

What is the projected ad spending in the digital audio advertising market for 2023?

Answer 56

Ad spending in the digital audio advertising market is projected to reach more than $10 billion in 2023.

Question 57

What is the projected ad spending in the digital audio advertising market for 2028?

Answer 57

Ad spending in the digital audio advertising market is projected to reach $13 billion in 2028.

Question 58

What percentage of digital audio listeners in the U.S. paid for a streaming audio subscription in 2022?

Answer 58

More than 60% of digital audio listeners in the U.S. paid for a streaming audio subscription in 2022.

Question 59

What percentage of consumers recall podcast ads more than any other channel?

Answer 59

86% of consumers recall podcast ads more than any other channel.

Question 60

What percentage of smart speaker owners are likely to respond to ads heard on their device?

Answer 60

53% of people who own a smart speaker and have heard an ad on their device say they will likely respond to it.

Question 61

What percentage of audio listeners pay attention to audio ads compared to TV watchers?

Answer 61

61% of audio listeners pay attention to audio ads (compared to just 19% of TV watchers who actively watch TV ads).

Question 62

What is the poucentage that marketers believe that AI-enabled search will harm blog traffic?

Answer 62

9%

Question 63

What percentage of millennials primarily uses mobile search?

Answer 63

62%

Question 64

What percentage of Gen X primarily uses mobile search?

Answer 64

66%

Question 65

What percentage of Boomers primarily uses mobile search?

Answer 65

35%

Question 66

What percentage of the general population primarily uses mobile search?

Answer 66

52%

Question 67

What is the percentage of Amazon's US market share in the smart speaker market?

Answer 67

67%

Question 68

What is the percentage of social media marketers that make unique content from scratch?

Answer 68

34%

Question 69

What is the top KPI that video marketers list? Name also the other two KPIs.

Answer 69

Engagement rate at 60% Followed by conversion rate (56%) And click-through rate (52%)

Question 70

Quel pourcentage des entreprises ne répondent pas à toutes les demandes qu'elles reçoivent de prospects ?

Answer 70

71 %

Question 71

Quel est le poucentage d'entreprises dont LinkedIn n'est-il pas une source de leads ?

Answer 71

67 %

Question 72

En 2021, quel pourcentage des marketeurs B2B estimaient que la création de contenu leur avait permis de générer des leads ?

Answer 72

60 %

Question 73

Quelle pourcentage des entreprises pensent que le marketing de contenu génère plus de leads que les stratégies marketing traditionnelles ?

Answer 73

93 %

Question 74

Quel pourcentage des entreprises publiant régulièrement du contenu sur leur blog génèrent plus de leads qualifiés ?

Answer 74

67 %

Question 75

Quelle est la technique la plus utilisée pour la génération de leads qualifiés en B2B avec 14 % d’adoption ?

Answer 75

Le référencement naturel.

Question 76

Quelle technique de marketing représente 13 % des efforts de génération de leads en B2B ?

Answer 76

L’email marketing.

Question 77

Quel pourcentage de la génération de leads B2B est attribué au social selling ?

Answer 77

12 %

Question 78

Quel pourcentage de la génération de leads B2B est attribué à l'email marketing?

Answer 78

13 %

Question 79

Quel pourcentage de la génération de leads B2B est attribué au référencement naturel?

Answer 79

14%

Question 80

Quel pourcentage des leads qualifiés en marketing (MQL) ne se transforment pas en leads qualifiés en vente (SQL) à cause d’un manque de nurturing ?

Answer 80

79 %

Question 81

Quel pourcentage des entreprises utilisent les tests A/B pour optimiser leur taux de conversion ?

Answer 81

58 %

Question 82

Quel est le pourcentage d’entreprises qui prévoient utiliser les tests A/B à l’avenir ?

Answer 82

35 %

Question 83

Quel est l’intervalle habituel du taux de rebond pour la plupart des sites web ?

Answer 83

Entre 26 % et 70 %.

Question 84

Quel pourcentage des marques ne sont pas satisfaites de leurs taux de conversion ?

Answer 84

78 %

Question 85

Quel pourcentage des spécialistes du marketing B2B considèrent que le taux de conversion est l’élément le plus important des performances d’une page de renvoi ?

Answer 85

57 %

Question 86

Quel secteur a le plus recours à l’automatisation ?

Answer 86

Le marketing.

Question 87

Quel pourcentage des répondants à une enquête ont déclaré utiliser l’automatisation dans leurs efforts de marketing des médias sociaux ?

Answer 87

47 %

Question 88

Selon 65 % des répondants, quel est le canal marketing le plus automatisé ?

Answer 88

Le marketing par courriel.

Question 89

Quel pourcentage des entreprises utilisent l’automatisation du marketing dans leur stratégie globale ?

Answer 89

79 %

Question 90

Le marketing par courriel est le canal de marketing le plus automatisé selon quel pourcentage des répondants?

Answer 90

65 %

Question 91

Quel pourcentage des entreprises qui n'utilisent pas encore l'automatisation prévoient de l'adopter prochainement ?

Answer 91

26 %

Question 92

Combien d’entreprises produisent actuellement des technologies d’automatisation du marketing ?

Answer 92

302 entreprises

Question 93

Quelle est la taille du marché mondial de l’automatisation du marketing en nombre d’entreprises ?

Answer 93

357 519 entreprises

Question 94

Quel pourcentage des PME utilisent un logiciel d’automatisation des courriels pour leurs campagnes de goutte à goutte ?

Answer 94

50%

Question 95

Quel pourcentage des spécialistes du marketing affirment que l'automatisation des e-mails en vaut la peine ?

Answer 95

47 %

Question 96

Quel pourcentage des spécialistes du marketing déclarent automatiser le contenu ?

Answer 96

48 %

Question 97

Quel pourcentage des agences de marketing utilisent l'automatisation pour fournir des services à leurs clients et à elles-mêmes ?

Answer 97

81 %

Question 98

Quel pourcentage des responsables d’équipes marketing utilisent l’IA pour automatiser les tâches redondantes ?

Answer 98

77 %

Question 99

Quel pourcentage des campagnes de marketing sont partiellement ou en grande partie automatisées ?

Answer 99

69 %