MATERIAL SELF Flashcards
Total of all tangible things you own “ you are what you have”
Material self
According to him Design combines need and desire in the form of practical object that can also reflect the users identity and aspirtations through its form and decoration
He explains that there is subconscious effect of design in everyday life
JOHN HESKETT
According to him was one of the first to observe the relationship that people have with objects and in particular looked at objects as signs or things which could be decoded to convey a message beyond their practical value
He popularized the field of semiology
Roland Barthes
Study of objects as signs. Its origins lie in the academic study of how signs and symbols create meaning
Semiology
Anything that convey meanings. Everyday objects not just thing but a complex system of signs which allows one to read meaning into people and places
Sign
Object function as signifiers in the production of meaning. They construct a meaning and carry a message, which a member of a culture once can understand; all things, verbal or visual, could be viewed as kind of speech or language
Semiotic analysis
TWO ELEMENTS OF SIGNS
SIGNIFIER
SIGNIFIED
mental concept
Signified
refers to its Physical form
Signifier
THEORY OF MEANING OF MATERIAL POSSESSIONS
- Instrumental
- Social Symbolic Function
- Categorical Function
- Self expressive functions
Relate to the functional properties of the product
Instrumental functions
Signify personal qualities , Social standing, group affiliation, ang gender role
Social Symbolic function
refer to the extent to which material possession maybe used to communicate group membership
Categorical function
Reflect a persons unique qualities, values or attitude
Self expressive function
define as the study of things that a person is lacking, of how people make us use of the things that they have and of making the right decision
Economics
ability of individuals and families to consistency meet their needs
Economic self sufficiency
It is the result of socialization and professionalization of the subject that acquires a particular significance in human affairs
Economic consciousness
Psychological phenomenon that result from social categorization
Economic identity
SYMBOLIC MOTIVES
- Status
a. Materialism - Affective motives
people believed that they can derive a sense of recognition and achievement from owning and using the right king of product, can be important motivator of behavior
Status
Importance ascribed to the ownership and aquisition of material goods in achieving major life goals
Materialism
Affect emotion serves a motivator of pro- environmental behavior
Affective motives
It is when a person is expecting to feel good or guilty when doing something
Anticipated effect
The pattern of consumption that describe the consumer
Consumer identity
Consumerism
Preoccupation with and an inclination towards buying of consumer goods. Also based on the theory that an increasing consumption of goods is economically desirable.
people respond to goods and service based on peoples assumptions that is associated to their social identities
BY CHOICE OR COMPULSION
New field that combines behavioral and cognitive psychological theory with conventional economics and finance to provide explanations for why people make irrational financial decision
Behavioral Finance
