Mass Media Sociologists Flashcards
Agbetu
A black person has three attributed in the media: Involved in : Sports Entertainment Crime
Bagdikan
In 1983 50 corporations controlled most media in the U.S.
By 1992 this dropped to 22 controlling 90%
Argues that if they were individually owned there would be 2500 owners
Instead by 2004 the U.S. media was concentrated into 7 owners
Ballister
Women’s magazines seem to present conflicting messages
- behave radically but conform to traditional values
Barnes
Disabled people stereotypes in media: Pitiable + pathetic Sinister + evil Super cripple Their own worst enemy A burden Sexually abnormal Incapable of competing
Batchelor
Lack of positive images of lesbian and gay teenagers in the media
Butler
Gender is not the result of nature but is socially constructed
Gender behaviour is constructed through media and culture
Gender is a performance
There are a number of exaggerated representations of masculinity and femininity which causes gender trouble
Bulsara
Three potent images of disabled people:
Pity
Dependent
Flawed
Batcheler
Gays are not integrated into the mainstream media, they are a target for teasing and bullying
Lesbianism is hardly shown
Curran
Ownership of the mass media has always been concentrated in the hands of a few powerful people
- the ‘press barons’ in the 30s - 4 men who were owned nearly 1/2 of all newspapers, local and national
Colliers
Men’s magazines are often contradictory in their representation
Connell
Feminine identity in the uk is still the product of hegemonic ideas
Craig
Homosexual stereotypes in the media
- campness
- Macho
- deviant
Curran and seaton
Newspapers assume the w/c are uninterested in politics
Williams
Fewer and fewer large companies increasingly own what we see hear and read
Croteau and Hoynes (1997)
Vertical integration is when one owner acquires all aspects of production and distribution of a single type of media product
Horizontal integration is when one company buys different types of media - Virgin
Kennedy
Vertical integration means that now most film goers are watching films made by the big American studios
Dutton
4 essential parts of mass media
- distance
- technology
- scale
- commodification
Cumberbatch
Youth and beauty the main features of women in the media
2x more likely to be shown in domestic roles
Men 2x more likely to be shown in paid work
Duncan + messer
Male gaze
Dyer
Media constructs what is stereotyped as ‘gayness’ - vocal highs, expressions, walks etc
- Makes the visible the invisible
Easthorpe
The masculine myth
Edwards
The new man was simply a product of advertisement do they can sell their products to males and females