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Sociology A2 > Mass Media Key Words > Flashcards

Mass Media Key Words Flashcards

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Sociology 101 flashcards
1
Q

Agency of social change

A

Influencing social attitudes and government policy

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2
Q

Agenda setting

A

The ability of the media to focus public attention on particular topics and therefore direct public discussion and debate on these topics

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3
Q

Alienated

A

Lacking connection to the social world

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4
Q

Audio/visual media

A

Media such as television, radio etc

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5
Q

Beauty ideal

A

The view that women should strive for beauty

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6
Q

Catharsis

A

Violent TV shows are a way to release violent emotions - don’t cause violence

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7
Q

Censorship

A

Preventing certain knowledge from becoming public knowledge or preventing certain things from being on TV

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9
Q

Compression

A

The way in which digital

Technologies can send many signals through the same cable

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10
Q

Collective intelligence

A

Collective information from resources to build up knowledge

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11
Q

Convergence

A

The combination of different ways of presenting a variety of types of information

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12
Q

Compulsory heterosexuality

A

A word used to describe the enormous pressure to be heterosexual placed on young people by family, school, church and all forms of media

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13
Q

Cult of femininity

A

Something such as magazines which promote the traditional view of how women ‘should’ be, eg mother, housewife

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14
Q

Cybermedia

A

Electronic/online media

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15
Q

Deviancy amplification

A

The process whereby societal reaction to deviance from the mass media and the public leads to an increase in the deviance by provoking more of the same behaviour

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16
Q

Diversification

A

The practice of spreading risk by moving into new, unrelated assess of business

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17
Q

Digital divide

A

The difference between those who have access to new media and those who don’t

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18
Q

Elite

A

A small dominant group

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19
Q

False class consciousness

A

Coming to believe that capitalism is a fair system which benefits us all equally

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20
Q

Empowerment

A

Make powerful

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21
Q

Ethnicity

A

The classification of people into groups that share a common culture, history and identity

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22
Q

Folk devil

A

A group that becomes defined as a threat to society

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24
Q

Gender trouble

A

Any behaviour which disrupts the culturally accepted motions of gender

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25
Q

Global conglomeration

A

The trend for media corporations to have a presence in many countries and operate in a global market

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26
Q

Ghetto superstar

A

A

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27
Q

Gatekeeper

A

One who has editorial control of media content

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30
Q

Globalisation

A

The growing interconnection between different countries, regions and people as the consumer goods and brands stretch across the globe

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31
Q

Hetrosexism

A

A word used to refer to the institutionalised discrimination against homosexuality and the privilege of heterosexuality

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32
Q

Hegemony

A

The norms and values of the ruling class

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33
Q

Investigative journalism

A

Journalism that aims to expose the misdeeds of the powerful

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34
Q

Hypodermic syringe model

A

The audience has no way of resisting the message and content of the media - it is being injected into them

35
Q

Homophobia

A

An individual’s pathological dread of same sex love

37
Q

Horizontal integration

A

Some media companies own a variety of media and other services, eg Virgin media and airlines

39
Q

Media conglomerate

A

A company that owns various types of media

40
Q

Identity

A

How we see ourselves and how others see us

41
Q

Industrial dispute

A

Disagreements between management and workforce, often leading to workers going on strike

42
Q

Interactivity

A

The consumers ability to interact with a media product

44
Q

Mass communication

A

Reaching an audience of thousands or millions

45
Q

Mass culture

A

The transition of cultural values through the mass media

46
Q

Mass media

A

Forms of communication that reach large audiences

47
Q

Media

A

Channel of communication

48
Q

Media concentration

A

The media us owned and controlled by a small number of companies

50
Q

Media stereotype

A

A media image of a group based on prejudice

51
Q

Modernity

A

Relating to the modern world

52
Q

Moral panic

A

When media coverage on an issue leads to exaggerated public concern

53
Q

Participatory culture

A

We have the power as consumers it now shape the medias agenda

54
Q

News values

A

Media professionals values about what topics are considered newsworthy

55
Q

Norm referencing

A

The ability of the media to present some behaviour views and groups in different lights

56
Q

Pluralism

A

An approach that argues that a range of views and opinions exist in society and this is reflected in a range of media products

57
Q

Political socialisation

A

The process via which we acquire our political values and preferences

58
Q

Popular feminism

A

The term used to describe the promotion of girl power in women’s magazines

59
Q

Power

A

An individual or groups ability to get what they desire despite opposition from others

60
Q

Print media

A

Media that is printed

Magazines, newspapers etc

61
Q

Selective filters model

A

Step 1 - selective exposure - the audience chooses how the want to receive the media, depending on a variety of factors eg education
Step 2 - selective perception - the audience interpret the media how they want

62
Q

Private owned

A

Owned by a company or individual

Eg BskyB

63
Q

Propaganda

A

The selection and control of information that becomes public knowledge - used to control what people think

64
Q

Synergy

A

A mutually advantageous combination of distinct elements as where two or more related businesses work together

65
Q

Public secure broadcasting

A

The media outlets controlled by the state

Eg BBC

66
Q

Retributive masculinity

A

The attempt to reassert traditional masculine authority through the celebration of traditional male concerns such as football

66
Q

Sexual objectification

A

Turning people, usually women, into objects of sexual desire

69
Q

Pluralism

A

A theory that society is made up of of many different groups all having more or less equal power

70
Q

Technological convergence

A

The tendency for once diverse media forms to combine as a result of digital technology

71
Q

Vertical integration

A

Owning all the stages in the production distribution and consumption of a product

72
Q

Public service broadcasting

A

Media outlets controlled by the state

73
Q

Social class

A

People having the same social status based in things like income and occupation

74
Q

Social convention

A

A generally expected form of social behaviour such as politeness

75
Q

Socialisation

A

The lifelong process,of learning the skills, customs, attitudes, norms and values of your culture

76
Q

State ownership

A

Owned and controlled by the government

Eg BBC

77
Q

Stigmatise

A

To mark a particular social group or individual as different, disapproved of or even dangerous to others

78
Q

Two step flow model

A

Opinion leaders are exposed to the media and the message is passed on

79
Q

Stratification

A

The way that society is divided

80
Q

Symbolic annihilation

A

The way in which women’s achievements are often not reported on or are condemned by the mass media

82
Q

Telethon

A

Fundraising event that is broadcast on TV

Eg children in need telethon

84
Q

Vertical integration

A

Owning all the stages in the production, distribution and consumption of a product

Sociology A2 (11 decks)

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