Mass Media Campaigns

Question 1

What are mass media campaigns?

Answer 1

• Look to communicate health/behaviors to large populations through media (5-a-day).
• Tv, radio, billboards, websites, social media etc.
• Some have helpline/app for more info on those above.
• Message targeted at certain groups.

Question 2

How do they work?

Answer 2

Aim to:
- Provide information and health benefit and consequences.
- Persuade.
- Change beliefs.

Question 3

Advantages of mass media campaigns

Answer 3

• communicate behavior change to large behaviors.
• Can raise awareness, increase knowledge and change beliefs all in one campaign

Question 4

Disadvantages of mass media campaigns

Answer 4

• % of target group not exposed to it.
• % of target group may misunderstand it.
• expensive