Marxist perpectives Flashcards
What does Cornford and Robins (1999) argue about globalisation?
New forms of communication are not new simply just a media convergence of other forms of communication whose effects have been exaggerated by post modernists. Through cross fertilisation of ideas and marketing strategies, different formats of media can be sold to create a vast profit believing it has an impact on shaping people’s ideas to accept capitalism and inequalities. They support tis by saying digital communication is a way of capitalism controlling people through their use of various social media under the guise of protecting people from extremism or criminal acts
What does Bagdikan (2014) say?
That the capitalist control pf media reflects the changes in non - digital communication and media subject to the same power dynamics and corporate interests as the companies are owned by a smaller number of media moguls (TNCs) creating a media monopoly exploiting smaller service providers who influence content and organisation of their media with their primarily conservative values
How do marxists see the limited social control on the internet?
As a method of surveillance to regulate and control people in the interests of the wealthy who have little economic incentive to protect vulnerable groups such as women and children
What does Garside (2014) believe?
Adults spend 20 more minutes on the internet through communicating and consuming media than sleeping as media serves as a form of entertainment
What do private companies gather?
People’s use of social media, consumer habits and their digital footprint often without their knowledge or consent causing a threat on freedom
How does Facebook reinforce the false consciousness?
It focuses on non - critical issues such as identity, entertainment and consumption and are rarely used for protest and social change as critical perspectives are limited
What does Chomsky (2011) believe?
That platforms such as Twitter while appearing to give a voice to ordinary people creates superficial forms of communication which act as a distraction from the real control of knowledge as the methods of communication are shallow through upper class controlled propaganda
What does Seabrook (2004) believe?
Globalisation is a for of cultural imperialism as media is dominated by western cultural industries as they create a single global economy and culture which is a, “declaration of a cultural war.” Cultural imperialism therefore leads to cultural homogenisation and a loss of identity through control of media communication. However, it could lead to resistance against homogenisation from figures such as Donald Trump with his Make America great again speech due to social and religious disruption
What does Dal Yong Jin (2013) believe?
that media platforms align with the values of imperialism as they are owned by Western mostly US based companies through a shift in how power is exercised as they control the flow of information
What does Jenkins (2017) say?
Most new forms of digital media have developed as a result of investment by the big media corporations and consequently ownership of digital communications is concentrated in the hands of a few major TNCs influencing media reflecting patterns of ownership
What does Mechesney (2000) say?
He highlights the similarities between digital content and social networking as they are global networks, they have the imperial power to create a cult of homogeneity as local cultural products ad forms of communication are neglected
What is FAANG?
Facebook, Apple, Amazon, Netflix and Google as the main media platforms
What does Fuchs (2015) argue?
Social media platforms, while appearing to offer free and open communication, exploits users through digital labour (users generate content, data and attention that platforms monetise) surveillance and control through user activity and reinforcing inequalities limiting freedom
What does Neo Marxist Jugenson (2011) argue?
Platforms like twitter can empower marginalised groups through giving them a voice to express themselves, connect with others and organise social change to help manufacture dissent
What are the criticisms of marxists?
- Neo - Marxists are more positive about the potential developments in digital communication to disrupt the power of the ruiling elite, rather than to maintain it
- it assumes a unified conspiracy on behalf of the providers of digital forms of communication neglecting media competition
- over emphasis on social class as a from to mute voices due to ethnicity, gender and sexuality
- pessimistic about digital forms of communication
- ignores how social media has led to social protest
