Marriot Flashcards
Talk about Marriott
ABOUT
Marriott International is a hotel chain founded in 1927 by J. Willard Marriott and his wife, Alice Marriott, and has more than 6,500 hotels and resorts in 127 countries with the headquarters in Maryland. It has 30 brands in 131 countries and regions. The company also operates 20 hotel reservation centers.
What are the marketing strategies for Marriott?
1- BrandDifferentiation
2- Unique Selling Proposition
3- Costumer Segmentation
4- Omni-Channel Marketing
5- Product Placement Startegy
What is Marriott’s corporate social responsibility?
They believe in making the community a better places to live, work and visit supporting the resiliency and sustainable development of these communities through investments in the fertility of children and natural resources as well as deliver aid and support especially in times of need
Talk about Marriott SWOT analysis
Strength
Worldwide impeccable reputation
Leaders in the market
Customers are loyal
Presents all over the globe
Weaknesses
Strict code of conduct
Problems with the law
Poor data protection
Family focused positioning
Opportunities
Entering imaging economies
Offer diversified services
Expansion to related sectors
Threats
High competition
Global recession
Chances of terroristic activities
