Marriot

Question 1

Talk about Marriott

Answer 1

ABOUT
Marriott International is a hotel chain founded in 1927 by J. Willard Marriott and his wife, Alice Marriott, and has more than 6,500 hotels and resorts in 127 countries with the headquarters in Maryland. It has 30 brands in 131 countries and regions. The company also operates 20 hotel reservation centers.

Question 2

What are the marketing strategies for Marriott?

Answer 2

1- BrandDifferentiation
2- Unique Selling Proposition
3- Costumer Segmentation
4- Omni-Channel Marketing
5- Product Placement Startegy

Question 3

What is Marriott’s corporate social responsibility?

Answer 3

They believe in making the community a better places to live, work and visit supporting the resiliency and sustainable development of these communities through investments in the fertility of children and natural resources as well as deliver aid and support especially in times of need

Question 4

Talk about Marriott SWOT analysis

Answer 4

Strength
Worldwide impeccable reputation
Leaders in the market
Customers are loyal
Presents all over the globe

Weaknesses
Strict code of conduct
Problems with the law
Poor data protection
Family focused positioning

Opportunities
Entering imaging economies
Offer diversified services
Expansion to related sectors

Threats
High competition
Global recession
Chances of terroristic activities