Internal Marketing

Question 1

What is internal marketing?

Answer 1

This involves marketing to the firms internal customers its employees to make sure they’re happy and doing a great job. This is evident in the moment of truth when employees and customers have contact.

Question 2

What is the internal marketing process?

Answer 2

The objective of internal marketing is to enable employees to deliver satisfying products to guest which includes the following steps establishing service culture developing of market approach this nation of marketing information to employees

Question 3

What is service culture?

Answer 3

Culture that supports customer service through policies procedures, reward system and action

Question 4

What is organisational culture?

Answer 4

The pattern to share values and beliefs that gives members in an organisation meaning and provides rules for behaviour

Question 5

What is a non-routine transaction?

Answer 5

Strong culture prepares employees to handle routine transactions with the proper attitude, knowledge, communication skills and authority

Question 6

Marketing approach to HR

Answer 6

Create jobs that attract good
Improve the hitting process
Promote teamwork
Emphasise the importance of internal training