Managinh Cusyomer Info Flashcards
What is marketing information system MIS?
MIA consist of people equipment and procedures to sort analyse evaluate and distribute the time needed an accurate information to marketing decision making
How does one perform MIS?
Accessing information needed the company must estimate the value of having an item against the cost of obtaining or having it running
Developing marketing information managers obtain internal data, marketing intelligence and marketing research
Marketing intelligence this includes every day information about the developments happening in the marketing environment that helps manages prepare and adjust marketing plans
Name five sources of marketing information
Internal data the company collect information which can be accessed easily and
Guest history information using information concerning guest to improve
Listening and speaking to guess employees are trained to listen to what kids say and give feedback to managers
Mystery shop shopper poses as a customer and report back about the
Company generated information must be taken advantage
Point of cell information information entered to record as it happened
What is marketing intelligence?
Marketing intelligence includes every day information about the marketing environment to help a manager plan prepare and adjust their plans and short term run tactics which can be internal and external sources of marketing intelligence
What is internal sources of marketing intelligence?
Information gathered within a company by executive front desk etc
What is external sources of marketing
A company encourages and collects information from hospitality service providers like agencies convention and tourist bureaus
What is sources of competitive intelligence?
Available from competitors annual report trade magazines and press record with common periodic visits to competitors by managers
What does market research do?
Market research is a process that identifies identifies marketing opportunities and problems
Monitors and evaluates marketing actions and performance
Communicates the finding and implication to management
