Markets And Customers

Question 1

New emerging markets

Answer 1

Wine still relatively new and unknown bevarage but showing some potential

India, Malaysia, Philippines, Thailand

Question 2

Wine lovers?

Answer 2

Great interest
Great knowledge
High income
High education

Question 3

Wine interested?

Answer 3

Great interest
Moderate knowledge
University educated
Moderate income

Question 4

Wine curious?

Answer 4

Moderate interest
Limited knowledge
Moderate income
Medium education

(View wine as opportunity to maintain social relationships)

Question 5

Mature markets?

Answer 5

Reached potential
Stable/declining volumes

Germany
France
Switzerland
UK

Question 6

Established markets

Answer 6

Strong historical growth tailing off

Ireland
South Africa
Italy
Hong Kong

Question 7

Growth markets

Answer 7

Mainstream product and/or experiencing growth

USA
Poland
Canada
Brazil

Question 8

Emerging markets

Answer 8

Growth, shows potential from relatively low base

China
Russia
Turkey
Taiwan