Examples Chapter 2 Flashcards
Give examples of price difference in land based on prestige/appellation.
Land in Napa Valley 10x more expensive than in Central Valley
best parts of the prestigious Médoc AOCs can reach 100x generic Bordeaux AOC.
Example of country with low labour costs?
Chile
Example of high vs low labour intensive land to cultivate?
More labour per hectare in steep Mosel
vs
California’s Central Valley where can mechanise
Example of region where labour is expensive or herd to find?
Coonawarra
Example of expensive and cheap grapes to purchase?
cheaper varieties (e.g. Airén, Ugni Blanc, Colombard or Semillon)
more expensive variety (e.g. Chardonnay)
Example of wine suitable for air tranpostation?
Beaujolais Nouveau to Japanese Market or to trade fairs
Example of travel which can be efficiently covered by road?
Epernay to Brussels
Example of travel which would be inefficiently reached by road?
Mendoza to New York
Example of deep-sea transportation?
from the USA, South America or Australasia to Europe
Example of travel time for deep sea?
journey time from Australia to the UK is typically 40 days
Volume of bulk wine and share in total transportation?
Bulk exports from non-European to European countries accounted by volume of exports:
- 23% in 2001
- 43% in 2010
For world wine exports by volume:
- 34% in 2018
Spain (55 per cent)
USA, South Africa, Australia, Chile exported more than 40 per cent of their wine exports as bulk wine
Value share of bulk wine exports?
In 2019:
34% world’s wine by volume was transported in bulk
8% by value.
Example of lost wine in huge amounts:
in 2013, container ship MOL Comfort broke and sank off Mumbai.
with two containers of wine from New Zealand’s St Clair winery destined for Sweden
Example of different wine labeling requirements:
EU: abv to the nearest whole or half unit, USA: permits a 1.5 per cent variance
also requires health warning
Typical distriutors margin?
5 - 25%
Marigin in different POSs?
Specialist wine retailers: 30–50%
Bars & Restaurants: as much as 66%
Examples of bodies helping with marketing?
Consorzio in Italy
Verband Deutscher Prädikatsweingüter (VDP) in Germany
generic trade body:
Wines of Australia
Wines of South Africa
